Unlock Your Potential: Digital Marketing and Analytics Intern at the Green Bay Packers
Are you ready to take the field in the world of digital marketing? The Green Bay Packers, one of the most iconic teams in the NFL, is looking for a Digital Marketing and Analytics Intern to help drive their digital initiatives and enhance their marketing strategies. This is not just an internship; it’s an opportunity to be part of a legendary organization while sharpening your skills in a fast-paced environment.
Job Overview: Be Part of the Action
As a Digital Marketing and Analytics Intern, you'll be at the forefront of the Packers' digital marketing initiatives, contributing to banner ad trafficking, email marketing, and paid social campaigns. You'll provide actionable analytics insights that empower internal stakeholders to meet their business objectives.
Dive Into Responsibilities
Digital Marketing Tasks
In this role, you will get hands-on experience with:
Implementing online advertising campaigns using ad servers and content management systems (CMS).
Processing creative assets, copy, and ad tag changes to ensure campaigns run smoothly.
Inputting campaigns into third-party tools such as Facebook Ad Manager, YinzCam Ad Manager, Adobe Ad Cloud, and Google DFP.
Providing screenshots for documentation and reporting purposes.
Preparing campaign pacing reports to analyze performance metrics.
Analytics Responsibilities
Your analytical skills will shine as you:
Produce regular reports (weekly and monthly) and ad-hoc analyses on digital traffic, user engagement, and content production across various platforms.
Extract raw data from multiple analytics platforms and create visually engaging reports using Excel, PowerPoint, and Tableau.
Develop data analyses and presentations to guide strategic decisions.
Conduct campaign reporting and conversion analysis to measure the effectiveness of initiatives.
Clean and prepare data for further analysis by the Packers’ Business Intelligence team.
Are You the Right Fit?
Job Qualifications
To tackle this exciting role, you’ll need:
A Bachelor’s degree in Math, Statistics, Economics, Business, Marketing, or any other quantitative discipline.
Proficiency in Microsoft Excel, PowerPoint, Word, and Outlook—skills that are essential for creating impactful documents and presentations.
The ability to work under pressure while meeting deadlines across multiple reporting projects.
A commitment to routine data reporting tasks, requiring strict attention to detail and accuracy.
A self-motivated personality, with strong analytical and organizational skills.
What to Expect: Physical Demands and Work Environment
In this role, you should expect:
The ability to sit, walk, and stand for extended periods during the workday.
Lifting and carrying materials of up to 20 pounds as needed.
Frequent reaching, stooping, and lifting associated with standard office functions.
A professional office environment, utilizing standard office equipment and technology.
Join the Team: Supervisor Details
You will be supervised by the Senior Digital Analyst, who will guide you through your internship journey, ensuring you gain invaluable experience in the field.
Important Dates: Don’t Miss Out!
All aspiring candidates should submit their cover letter and resume by April 14th. This is your chance to start your career with a prestigious organization that values talent and ambition!
Equal Opportunity Employment
The Green Bay Packers are committed to a diverse workforce. They provide equal opportunity to all qualified applicants regardless of race, color, religion, sex, national origin, disability status, or any other protected characteristic.
Ready to Make an Impact?
If you have a passion for digital marketing and analytics, and you're eager to dive into this dynamic environment, apply today! Join the Green Bay Packers and take the first step toward making your mark in the world of sports marketing.
For more insights on internship opportunities or to learn how to shine in the marketing field, check out HubSpot's Guide to Landing a Marketing Internship.
Don't wait! Click "Apply Now" to start your journey in one of the most exciting internships available!
