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Digital Marketing: salary and expectations for the future!

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In recent years, Digital marketing gained a significant space in the corporate environment. And the reason for this is clear: the Internet is present in our lives more than ever. So taking this opportunity to promote a brand is very effective — and I can prove it!

The Digital Marketing and Sales Maturity Survey in Brazil showed that 94% of companies bet on Digital Marketing strategies to grow. If so many businesses are using it, it’s because it works. Do not you think?

If you are interested in this area and have you ever wondered if, in Digital marketing, O wage pays off, how much it costs to hire a professional and what are your expectations for the future, this content is for you! Below, I clarify the main points. Come on?

How is the Digital Marketing market in Brazil?

You know that Digital Marketing only tends to grow with each passing year, but have you noticed how this process accelerated significantly after the pandemic?! Another survey, conducted by WeAreSocial, showed that the number of people on social networks in Brazil increased by 10 million between 2020 and 2021 alone. Impressive, huh?

To keep up with this growth, companies are going digital and, consequently, Brazilian e-commerce recorded record revenues in 2021, pocketing more than R$161 billion reais — 26.9% more compared to the previous year!

This means that if you are interested in working in the area, the time is now! After all, the prospects for salary in digital marketing are great and the range of options for action is wide.

Tip: How to make a Digital Marketing plan in your company?

What is the profile of the Digital Marketing professional?

There are hard skills (technical skills) and soft skills (behavioral skills) that every professional must have to earn a good salary working with Digital Marketing.

Speaking of hard skills, there are some essential knowledge, such as:

And as it is a dynamic and constantly changing area, professionals need to be, first, up-to-date, adaptable, innovative and even, dissatisfied I would say!

Who thought TikTok would continue to be so successful this year? And how long can this wave last? Thus, it is important to keep an eye on the news, never stop studying, questioning yourself and testing all Digital Marketing channels, for example, to choose the most promising one — after all, what works today may not work tomorrow!

Another characteristic of those who work in the area is multidisciplinarity. That is, adapting well to teamwork and knowing a little bit about everything, since, on a daily basis, there is interaction with several professionals from Digital marketing such as copywriters, designers, programmers, etc.

I cannot fail to mention self-responsibility. The person who takes on any vacancy must take upon himself the challenges that arise along the journey and, even if he does not know how to solve problems at first, striving to find solutions can become a differential!

Digital Marketing Salaries in Brazil

As in any profession, the Average salary of a Digital Marketing professional depends on several factors. The value may vary depending on the segment of activity, location, time of experience and even the company in which it will work.

However, there is an estimate, carried out by the Guia da Carreira website, of the Average Digital Marketing Salary in Brazil. Check out:

  • Marketing Assistant — R$1,713;
  • Marketing Analyst — R$2,315;
  • Marketing Coordinator — R$3,651;
  • Marketing Manager — R$4,669.

On the Glassdoor website, the National average salary of Digital Marketing is R$2,670. In some large companies, such as Nivea, the average remuneration is 11 thousand reais. At Banco do Brasil, for example, the average is 2 thousand reais.

Tip: Digital Marketing Analyst: What Does This Professional Do?

Should Digital Marketing continue to grow?

The trend in Brazil is that the Digital Marketing keep expanding gradually, and one of the reasons for this is the increase in the number of e-commerces.

During the pandemic, that number almost doubled — from April 2019 to the same period in 2020, growth was 98% according to The Global Payments Report 2021 study.

In addition, the expectation is for an even more significant expansion of e-commerce in the coming years, with 42% projection growth between 2021 and 2025, according to the Future of Retail 2021 study.

Linked to this growth, there is a need for skilled labor. LinkedIn’s High Jobs report identified some in Digital Marketing. Are they:

  • Freelance digital content professionals: important skills related to creating publications for social networks and editing videos and podcasts for YouTube, for example;
  • Digital Marketing Specialists: domain of Influencer Marketing, Growth Hacking, User Experience (UX), Search Engine Optimization (SEO), etc.;
  • creative services: involve skills in illustration, graphic design, 3D modeling, journalism, writing…

If you want to enter the world of Digital Marketing, it is important to keep an eye on these demands, as there will be more vacancies and chances of getting a placement! For this, it is also necessary to acquire the necessary skills through courses, boot camps and, in some situations, graduation.

Be prepared for the future!

To remain in the spotlight in the market and guarantee the best salaries in digital marketing professionals will have to improve their knowledge frequently.

The important thing is want to grow and keep up to date — after all, as you saw, this is one of the soft skills more important!

So my tip to prepare for the future is: study! There are several free content and even great quality Digital Marketing courses available on the Internet.

We, here at Franetic, make our basic Digital Marketing course available for free for companies and we also have a free library on Marketing, Sales and Retention with more than 60 materials! Take the opportunity to meet some of them right now:

In addition to these, there are several options that will help you win the best Digital Marketing jobs and salaries. Just login and learn a lot!

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