Sure! Here’s a revised version of the article about the “Digital Strategist – Gauteng Pretoria” position, incorporating engaging language and an SEO-friendly structure.
Are You Ready to Elevate Digital Marketing in Gauteng Pretoria?
Join a dynamic team as a Digital Strategist and play a pivotal role in revolutionizing our client’s digital landscape! In this key position, you will be responsible for shaping and executing comprehensive digital campaigns, enhancing e-commerce performance, and refining customer lifecycle strategies. Ready to make an impact? Let’s dive into the exhilarating details!
🚀 Responsibilities that Drive Success
Strategic Planning & Oversight
Your strategic expertise will shine through as you:
Develop and implement a robust quarterly digital strategy roadmap focusing on:
- New product launches that excite our audience.
- Seasonal campaigns, like our winter skincare initiatives.
- Brand-building moments, such as Skin Health Month awareness efforts.
Create and own the marketing funnel to guide customers seamlessly from awareness to loyalty.
- Define clear Key Performance Indicators (KPIs) in alignment with revenue objectives, meticulously monitoring Return on Investment (ROI).
Campaign Conceptualization & Leadership
As a creative powerhouse, you will:
Brainstorm captivating campaign concepts and craft effective briefs for our digital designer and copywriter, resulting in engaging ad creatives, landing pages, and impactful email campaigns.
Collaborate with the Google Ads specialist to explore diverse campaign angles and target audiences—think acne treatment vs. anti-aging solutions—ensuring that our strategies resonate.
- Leverage research insights from our SEO Specialist to align campaigns with relevant keywords and search intent.
eCommerce Performance Management
Your analytical skills will be essential as you:
Review critical e-commerce metrics daily, focusing on:
- Performance of top-selling and underperforming SKUs.
- Cart abandonment rates and checkout conversion metrics.
- User journeys via tools like Hotjar and Google Analytics 4 (GA4) to identify areas for improvement.
- Collaborate with our Web Developer to enhance user experience and optimize product filtering and upsell mechanisms.
📈 Customer Segmentation & Lifecycle Marketing
Understanding our audience is key! You will:
Build detailed customer personas to differentiate between:
- First-time buyers.
- Users with established skincare routines.
- Doctor-referred customers.
- Plan and execute personalized customer retention strategies, such as:
- Automated replenishment reminders.
- Tailored birthday offers.
- Curated skincare suggestions across preferred channels.
Channel Coordination & Execution Management
Ensure brand consistency by:
- Coordinating across all digital touchpoints—website, email marketing, social media, Google Ads, and SEO content.
- Collaborating with specialists in various fields:
- Google Ads Specialist**:** Manage ad budgets and remarketing strategies.
- SEO Specialist: Oversee content plans and on-page audits.
- Designer: Guide the creation of compelling visuals.
- Developer: Ensure website optimizations and enhance site speed.
Data-Driven Reporting
Become a metrics maestro by:
Generating and presenting weekly reports on:
- Overall campaign performance.
- Revenue breakdowns.
- Return on Ad Spend (ROAS) and Customer Acquisition Cost (CAC).
- Conducting monthly strategic reviews to provide actionable insights.
📚 Minimum Requirements
To thrive in this position, you should possess:
- A Bachelor’s degree in Marketing, Business, or a related field.
- 1 to 2 years of experience as a Digital Strategist or in a comparable digital marketing role.
- Familiarity with e-commerce platforms and tools like Google Analytics and Google Ads.
- Strong analytical skills for data interpretation and decision-making.
- Exceptional communication and leadership capabilities.
- The ability to manage multiple projects in a fast-paced environment.
- A passion for skincare and beauty trends is a plus!
🎉 Benefits Await You
- Competitive salary based on your experience!
If you’re ready to transform your career, apply today by emailing your CV to [Email Address Removed].
Connect with Daniel on LinkedIn or reach out to Hire Resolve. If you meet the requirements, we’ll get back to you within 3 working days!
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