## **Disney Jr. Let’s Play! Campaign: A Fun-Fueled Initiative to Get Kids Moving**
The **Walt Disney Company** is on a mission to inspire movement and joy among children with its latest initiative, **Disney Jr. Let’s Play!** This groundbreaking campaign, introduced on ABC’s *Good Morning America*, uses familiar characters and beloved brands to motivate young audiences and their families to embrace active lifestyles.
### **Fueling Movement with Beloved Characters**
Disney isn’t just promoting fun; they’re leveraging **famous franchises** like **Marvel**, **Mickey Mouse**, and **ESPN** to create a dynamic environment for kids. The goal? Encourage family engagement through physical activities and play-based experiences.
#### **A Nationwide Community Effort**
This multifaceted initiative aims to reach families far and wide, offering numerous activities and opportunities for kids to get moving. Disney’s strategy includes partnerships with national organizations like **Every Kid Sports**, providing sports grants to preschool-age children from financially struggling families. This generous program helps cover registration fees for local sports, allowing every child to participate.
### **Exciting Events to Look Forward To**
What sets **Disney Jr. Let’s Play!** apart is its array of exciting events. Families can look forward to:
– **Branded Days** at **Disney California Adventure** and **Downtown Disney** later this summer.
– Activities at **over 400 roller rinks** nationwide, organized by Disney Music Group.
– A **traveling concert tour**, bringing musical joy and movement to communities.
– Compelling **YouTube shorts** featuring preschool routines, making playtime accessible and engaging.
### **Integrating Popular IPs for Maximum Fun**
Disney’s impressive catalog of children’s content is at the heart of this initiative, incorporating beloved shows like:
– **Bluey**
– **Marvel’s Spidey and his Amazing Friends**
– **Mickey Mouse Clubhouse**
– **SuperKitties**
These characters not only entertain but also inspire creativity and joy among young viewers.
#### **Expert Voices Weigh In**
Ayo Davis, the president of Disney Branded Television, encapsulates the initiative’s essence: “At Disney Jr., play is more than a pastime — it’s a key part of how we tell stories, spark imaginations and help kids make sense of the world.” With **Disney Jr. Let’s Play!**, families are invited to embrace a spirited approach to daily life, extending play beyond the screen.
Dr. Kathryn L. Keough, a clinical psychologist at the Child Mind Institute, adds, “Play-based activities support the healthy development of preschoolers and allow them to experience positive emotions,” reinforcing the campaign’s focus on emotional bonding through play.
### **A Call to Action**
**Disney Jr. Let’s Play!** is more than a campaign; it’s a celebration of childhood, creativity, and community. By incorporating engaging activities, beloved characters, and expert insights, Disney is inviting families to discover the importance of play in their daily lives. So gear up, gather your family, and get ready to dive into a world where imagination meets active living!
For more details, visit the official [Disney Junior site](https://www.disneyjunior.com) or check out local listings for upcoming events!
