Enhancing Dessert Sales with Branded Inclusions
As consumers navigate an era of economic uncertainty, their dining choices have become increasingly selective. This is where the magic of branded dessert inclusions comes into play—a dynamic strategy that can breathe new life into your dessert menu while driving incremental revenue.
The Steady Sweet Tooth: Current Dessert Trends
According to Technomic data, the love for desserts remains steadfast, despite a notable shift in spending towards grocery options. Operators can recapture this audience by offering fan-favorite dessert items, such as ice cream, milkshakes, and globally inspired flavors.
Ice Cream: A Delicious Opportunity
Ice cream continues to be a powerhouse for operators, with a remarkable 12.5% increase in its menu mentions over the past year. Milkshakes also showcase enduring popularity, enjoying a modest growth of 1.8% within the same timeframe.
Branded Inclusions: The Butterfinger® Advantage
Introducing Butterfinger® Pieces: a versatile addition that elevates your dessert offerings! This iconic candy captivates customers’ attention, making it the perfect inclusion for a range of irresistible desserts. With a 14.3% rise in menu mentions for Butterfinger® in desserts identified by Technomic Ignite, it’s clear that this beloved brand holds significant weight in the consumer psyche.
Transforming Your Dessert Menu
With Butterfinger® Pieces, your everyday desserts can be transformed into intriguing limited-time offers (LTOs) or even permanent menu highlights. Let’s explore some original recipes that resonate with today’s dessert enthusiasts:
1. Ice Cream Innovations
Differentiate your ice cream flavor lineup with a delightful recipe for Toffee Swirl Peanut Butter Ice Cream made with Butterfinger®. Or kick it up a notch with a Butterfinger® Brookie Cookie Ice Cream Sundae recipe that surely demands attention.
2. Boba Milkshake Trend
Capitalize on the Asian-inspired boba trend with a unique recipe for a Boba Milkshake made with Butterfinger®. This trendy twist is likely to resonate with younger consumers!
3. Sweet Treats All Day
For a baked item that’s perfect as either a snack or dessert, try your hand at Brownies made with Butterfinger®. With Butterfinger® Pieces swirled into the batter and a luscious peanut butter and cream cheese frosting, this treat checks all the boxes.
Conclusion: Elevate Your Dessert Game
The versatility of Butterfinger® Pieces makes them an essential element for operators eager to spark menu excitement and increase sales. Additionally, consumers love the chance to personalize their dessert experiences with their favorite mix-ins.
To sweeten the deal, through August 30, operators can enjoy a $10 rebate on cases of Butterfinger® Pieces. Don’t miss this opportunity to elevate your dessert menu!
Discover more about how Butterfinger® inclusions can revolutionize your offerings by clicking here. Be sure to also visit Ferrero (booth number 1268) at the National Restaurant Association Show for more delicious recipe inspiration!
This post is sponsored by Ferrero
