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Exploring the Top Global Direct Selling Companies of 2023

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Top Global Direct Selling Companies of 2023

Direct selling companies have been around for a long time, providing a unique niche in the sales industry. Unlike traditional retail sales, direct selling offers a distinct opportunity for individuals to earn money by selling products directly to consumers. Direct selling companies operate in almost every corner of the world, offering a vast range of products and services.

The direct selling industry is constantly growing, and we’ve rounded up the top global direct selling companies of 2023. These companies have demonstrated extraordinary success and continue to impact the market positively. Let’s take a closer look at them.


Amway is one of the most renowned direct selling companies globally, making it one of the largest and most successful. With a product portfolio of over 450 items in markets worldwide, Amway’s cornerstone products are Nutrilite dietary supplements and Artistry cosmetics. This Michigan-based company generated over $8.4 billion in revenue in 2020, and its salesforce spans 100 countries.


Avon is one of the oldest and best-known direct selling companies, an iconic cosmetics and skincare brand founded in the USA in 1886. It operates in more than 100 countries and offers an extensive product range, including fragrances, skincare, and makeup. The direct selling approach of Avon has aligned perfectly with the wider need for healthier and more personalized beauty choices. The company generated $5.5 billion in revenue in 2020, and its line of iconic products remains as popular as ever before.


Herbalife is a direct selling company that specializes in health and wellness products, covering areas such as nutrition, fitness, and personal care. The focus of the company is on giving its global members the tools they require to lead a healthy life, whilst simultaneously giving them the opportunity to be their boss. Herbalife’s independent distributors are in more than 90 countries worldwide, and it generated revenues of $4.9 billion in 2020. With the growing trend of wellness and healthy living worldwide in the past year, Herbalife sales have continued to rise.

Mary Kay

Mary Kay is a leading direct selling cosmetic company, selling a comprehensive range of products including skincare, makeup, and fragrance with a main focus on empowering women to achieve their goals. Founded in 1963 in Dallas, Texas, Mary Kay Cosmetics now operate in over 40 countries globally with a revenue of $2.9 billion in 2020.? Mary Kay’s direct selling model has helped to create an empowering and inclusive culture that has proved to be a winning strategy for the business.

Natura &Co

This Brazilian-based company is becoming well-known in the direct-selling space, and it has achieved significant growth through its multichannel approach, strong cultural message, and ethical stance. In addition to its own namesake brand in the natural product space, Natura owns the Body Shop and Avon. This year it generated $6.5 billion in revenue and spanned operations in more than 70 countries worldwide.


This brand has been around for more than 75 years and made a name for themselves in the plastic household storage products segment. Tupperware’s party plan model and appliance-heavy approach have been instrumental in its success over the years, and the brand continues to thrive globally. Tupperware generated a revenue of $1.7 Billion in 2020, with its salesforce spanning across 100 countries worldwide.


Q. Do direct selling companies require employees to purchase inventory to get started?

A. No, direct selling companies don’t require employees to purchase inventory to get started. Distributors use products themselves, and then sell them to customers. Most direct selling companies allow you to start selling products immediately after becoming a distributor.

Q. Which are the most popular products sold by direct selling companies?

A. Direct selling companies offer a wide range of products, including skincare, cosmetics, health supplements, kitchenware, and household appliances. However, the most popular products sold by direct selling companies are health and wellness products, cosmetics and fragrances.

Q. How do direct selling companies recruit salespeople?

A. Direct selling companies recruit salespeople through a variety of methods, including social media, referral programs, sponsoring events, and by reaching out to potential salespeople through their network of friends and family.

Q. How much can you earn from direct selling companies?

A. Earnings solely depend on the distributors’ marketing power and ability to sell products to both new and existing customers. Most reputable direct selling companies offer significant commissions, bonuses, and incentives to their distributors’ top performers. The earnings are relatively higher for distributors who mentor and recruit others to the business.

Q. Are there any risks of working with direct selling companies?

A. Direct selling companies are mostly legitimate, but there are some which are also fraudulent. Be sure to do your research before signing up with them. Look into the company’s reputation, the quality of products, legal compliance, and the compensation plan. Only sign up for those companies that are legal, in compliance, and have a solid reputation.


Direct selling is a rapidly expanding industry that offers a unique approach to sales. These top global direct selling companies of 2023 have proven that their business models can be highly successful, and they offer high-quality products to their customers. By recruiting, training and empowering their salesforce, these companies have been able to achieve remarkable success and impact the market positively. Aspiring entrepreneurs looking for an opportunity to start a business with a low start-up cost and high earning potential can not ignore this exciting industry.

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