May 12, 2025
A Remarkable Achievement for Ferris State’s AMA Chapter
BIG RAPIDS, Mich. — When the dust settled at the prestigious American Marketing Association International Collegiate Conference, Ferris State University’s AMA chapter shined brightly among a competitive landscape of 331 peer organizations encompassing over 10,800 student members. Their remarkable achievement? Earning a well-deserved spot among the nation’s top 15 AMA chapters.
Commendations for Dedication and Leadership
“The AMA team has done a terrific job setting, working toward, and reaching its goals,” stated Donna Green, a Marketing professor in the Ferris State College of Business and co-advisor for the chapter. “This esteemed recognition not only validates their hard work but also reflects positively on Ferris State University, the College of Business, and the Marketing program.”
Green especially acknowledged the leadership of outgoing AMA chapter Executive President Ivabelle Wilhelm, a graduating senior from Big Rapids. Her dynamic approach and dedication were instrumental in guiding the team toward this pivotal achievement.
Celebrating Exceptional Leadership
“Ivabelle is a dynamic leader who is not only engaging but also genuinely willing to mentor others while diving into the action,” Green remarked. “Her exceptional leadership has kept the chapter motivated and focused on their goals.”
A Legacy of Success
The Ferris State AMA chapter is not a newcomer to success; it has consistently demonstrated a strong presence on campus, regularly placing among the top student organizations. Achieving Gold-level status among campus peers, the chapter is honored with a $1,000 grant annually—an acknowledgment of its commitment to excellence.
Engagement and Experience
“The AMA RSO has a long history of being recognized as one of the most engaged and accomplished student organizations at Ferris State University,” says Michael Levens, an associate professor of Marketing and co-advisor to the AMA. “This success stems from our student-led framework, which includes members from diverse majors, providing valuable hands-on experience.”
Levens joined the AMA this year, partnering with Green to support student development and the organization’s sustained success.
A Collaborative Approach to Growth
“With both of us on board, we can effectively coach the AMA RSO,” Green noted, emphasizing the dedication required to stay successful as an AMA chapter. “To maintain our ranking, we are tasked with submitting a comprehensive chapter plan and annual report by specified deadlines, and it is through these efforts that we have earned our current top 15 ranking.”
Looking Ahead
In pursuit of even greater heights, the advisors highlighted their intent to convene regularly to strategize for the upcoming year, aiming to enhance their ranking further. The future looks bright for Ferris State’s AMA chapter as they continue their commitment to excellence in marketing education.
