Fespa Unveils Bold New Branding and Vision for the Future
Fespa has taken a significant leap forward with the launch of its brand-new identity, heralding an exciting evolution that aligns with its dynamic, future-focused vision—dubbed Fespa Future. This strategic transformation not only revolutionizes its visual presence but also articulates a powerful commitment to its community.
Embracing Change: Beyond Just a Visual Update
Fespa’s branding overhaul, accompanied by the inspiring tagline “Connect, Inspire, Support,” signifies much more than aesthetics. It encapsulates the organization’s core mission: to serve its community, foster creativity, and empower print professionals with the essential knowledge and tools needed for success.
“Our new look is fresh, futuristic, and brings a new level of clarity to how we present ourselves to our global community,” stated Duncan MacOwan, Head of Marketing and Events at Fespa.
A Fresh Look for a Modern Era
The revamped branding showcases a modern font and contemporary logos, designed to ensure consistency across all branded assets and event portfolios. This new imagery is not just appealing; it actively promotes a sense of unity and purpose.
The Iconic Fespa Fold
The new logo features the ‘Fespa Fold’, symbolizing the myriad layers of its organization, reflecting transparency and complexity in its mission.
Fespa Future Manifesto: A Roadmap for Community Growth
Coinciding with its branding launch, Fespa introduced the Fespa Future manifesto. This crucial document outlines how Fespa connects, inspires, and supports its community both during and beyond its global exhibitions. Notably, Fespa collaborates with Keypoint Intelligence to share insights and highlight trends, fostering a culture of innovation and knowledge-sharing via its various platforms, including its comprehensive content hubs and the Club Fespa initiative.
Commitment to Sustainability and Future Generations
Sustainability is at the heart of Fespa’s mission. The organization is proud to have received ISO 20121:2012 certification for Sustainable Event Management in 2024. This commitment extends beyond mere compliance; Fespa actively engages with the next generation of printers through 37 global member associations, organizing Youth Engagement Days at its events.
Additionally, Fespa is dedicated to reinvesting in its association activities, ensuring that the community continues to flourish. Its partnership with The Fespa Foundation further promotes educational resources and sustainable practices around the globe, particularly in underserved communities.
A Vision for Tomorrow
In a recent discussion at the Fespa Global Print Expo, CEO Neil Felton articulated, “We’re not just a traditional tradeshow organizer; we are all about reinvesting the profit we make from our shows back into the industry.” His insights reflect the organization’s robust strategy for growth and support, especially in a post-pandemic world where recovery has been paramount.
“Five years down the line, we see now as the ideal time to galvanize our community with a refreshed and positive vision towards a prosperous future,” Felton added.
Conclusion: Leading with Purpose
As Fespa rolls out its new identity across all platforms—including social media, website, member communications, and flagship exhibitions—it embarks on a journey that emphasizes connection, inspiration, and support. With the Fespa Future manifesto in hand, the organization is poised to not only navigate the evolving landscape of the print industry but also to lead with conviction and purpose.
By transforming its branding, Fespa sets a new standard, ensuring that the speciality print sector continues to thrive in the years ahead. Embrace this change—the future is bright, and Fespa is leading the way!
For more insights on Fespa’s future initiatives and community engagement strategies, visit their official website and keep an eye on their social channels.
