Across the digital landscape, a troubling rise in **‘nudify’ apps** has emerged, leveraging AI to create **non-consensual nude** or sexually explicit images of individuals. Meta, the parent company of Facebook and Instagram, has long enforced stringent **rules against such content**. In fact, over a year ago, we took pivotal steps to clarify our policies regarding the promotion of these apps. If you want to explore the specifics, check out our updated policies. Our commitment is unwavering: we swiftly **remove ads**, **Facebook Pages**, and **Instagram accounts** that promote these services. Additionally, we’ve implemented measures to **block links** to associated websites, ensuring that they remain inaccessible from Meta platforms, while restricting search terms like ‘nudify’ and ‘undress’ across both Facebook and Instagram.
Today, we’re excited to share updates on our robust approach to eradicating these harmful applications, including our advanced steps to eliminate them from our platforms and assist other companies in this fight.
Taking Legal Action: A Firm Stand
In a groundbreaking move, we are **suing Joy Timeline HK Limited**, the creator of the notorious **CrushAI apps**. These applications enable users to generate AI-generated nude or sexually explicit images of individuals without their consent. Our lawsuit, filed in Hong Kong—where Joy Timeline is based—aims to prevent the advertising of these apps on **Meta’s platforms**. This action comes after numerous attempts by the company to circumvent our ad review process and reintroduce their ads after repeated violations.
This legal initiative highlights the serious commitment we have to combating abuse on our platforms and protecting our community. We will pursue all necessary steps, including legal action, against those who seek to exploit our services.
Fighting Nudify Apps Across the Internet
The pervasive nature of nudify apps—found not only across online platforms but also in **App Stores**—demands a collective effort for **removal**. As we eliminate ads and accounts promoting these harmful services, we will now share actionable information, starting with URLs of violating apps and websites, with other technology firms through the Tech Coalition’s Lantern program. Since late March, we’ve successfully provided over **3,800 unique URLs** to participating companies, continuing our dedicated efforts against violations in child safety, including sextortion.
Strengthening Enforcement Against Adversarial Advertisers
As with many online threats, the landscape of nudify apps is **adversarial**. The individuals behind these apps, often driven by profit, constantly change their approaches to evade detection. Some cleverly use **benign imagery** in their advertisements, while others rapidly create new domain names to bypass our blocks.
In response, we’re evolving our enforcement methods. We’ve developed innovative technologies designed to identify suspicious ads—even when they lack explicit nudity—and implemented advanced matching techniques to swiftly locate and remove **copycat ads**. Our collaborations with external experts and in-house teams have expanded our detection capabilities in identifying keywords, phrases, and even emojis related to these dangerous ads.
Moreover, our expert teams have engaged in thorough investigations to disrupt four separate networks of accounts promoting these services since the year began, employing tactics typically reserved for counteracting coordinated inauthentic behavior.
Supporting Effective Legislation
We welcome **legislation** that proactively fights intimate image abuse across the internet, whether genuine or AI-generated. This complements our longstanding tools, like StopNCII.org and NCMEC’s Take It Down, aimed at preventing the online spread of such content. We are proud to champion and help implement the **new U.S. TAKE IT DOWN Act**, a crucial bipartisan initiative to combat this issue.
Additionally, we continue to support legislation that empowers parents in overseeing their teens’ app downloads. This not only alleviates the burden of repeated approvals and age verifications across numerous apps but also enables parents to monitor potential downloads of nudify apps from App Stores, effectively allowing them to prevent harmful content from reaching their children.
