### **Google Ads Spending Bug: A Thorn in New Customer Acquisition Campaigns**
**The digital marketing sphere is buzzing with concern** over a recently identified bug affecting Google Ads campaigns aimed at **New Customer Acquisition**. This issue, confirmed by Google, has left advertisers in a quandary since **May 15, 2025**.
—
### **What’s Going Wrong?**
**Advertisers relying on Google Ads for new customer engagement** have encountered a significant hurdle. According to insights shared by Google Ads consultant **Benoit Legendre**, campaigns focusing solely on new customer acquisition have inexplicably ceased to utilize their allocated budgets.
In a message relayed to Legendre, Google acknowledged the problem:
> “We are aware of an issue where the campaigns running on New Customer Acquisition only have stopped spending since May 15, 2025. We are currently collaborating with the engineering team to resolve this issue as swiftly as possible.”
While Google is working diligently to correct the malfunction, they have not provided a definitive timeline for a solution. **What does this mean for advertisers?** A slowdown in new customer engagement and potential revenue losses.
—
### **Strategies to Mitigate the Impact**
In light of this disruption, Google has proposed a workaround to help advertisers maintain their campaign momentum. **Benoit Legendre** shared the following recommendation:
> “Consider switching your bidding strategy from New Customer Acquisition only to bid for both new and existing customers. This adjustment should enable your campaign to continue running.”
Once the glitch is resolved, you can seamlessly revert back to your initial strategy of targeting new customers exclusively.
—
### **Community Insights and Ongoing Discussions**
The unforeseen bug has ignited discussions across various platforms, including **LinkedIn** where Legendre engages with other professionals in the digital marketing sector. The ongoing dialogue underscores the collective concern and solutions being shared among marketers.
Join the conversation [here on LinkedIn](https://www.linkedin.com/posts/benoit-legendre_googleads-ppc-paidsearch-activity-7329114580557656064-MQC1/) to stay updated on the latest developments and share your experiences.
—
### **Conclusion: Navigating the Challenges Ahead**
As Google works tirelessly to resolve this **spending bug**, it’s crucial for advertisers to adapt their strategies. While the current situation presents challenges, **temporary adjustments** can ensure that campaigns remain effective during this period of instability.
Stay informed, stay flexible, and don’t let a bug disrupt your journey toward acquiring new customers.
For continuous updates, keep an eye on industry news like [PPC News Feed](https://ppcnewsfeed.com/ppc-news/2025-05/google-ads-spend-drop-linked-to-global-bidding-bug/) where detailed articles provide insights into digital marketing trends and issues.
