Discover the Artistic Fusion of FKA Twigs and On Sportswear
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FKA Twigs and Swiss sportswear brand On have created a captivating spring/summer capsule collection, blending artistry with athleticism. The theme of the collection revolves around **defying gravity**, echoing the essence of FKA Twigs’ “The Body is Art” initiative launched earlier this year.
This stylish collaboration transcends traditional sportswear, seamlessly integrating into FKA Twigs’ multifaceted lifestyle—whether she’s in the recording studio, on stage, or hitting the gym. **The collection is designed to empower individuals**, allowing them to express themselves freely through movement.
Your New Wardrobe Essentials
Featuring an eclectic mix of **shorts, tops, sweats, and headgear**, the **:30 second marketing video** showcases FKA Twigs navigating the clouds, embodying the ethereal nature of the clothing line. “I live a busy and varied life, often moving between training, meetings, and studio sessions,” she shares. “This is about feeling confident in your body and free to express yourself—whether you’re dancing, creating, or just moving through your day.”
The Collection Launch
Mark your calendars! The highly anticipated collection will be available starting June 26 at the official On Sportswear website. Don’t miss the chance to elevate your wardrobe with these unique pieces that promise to enhance your everyday activities.
Creative Collaboration Breakdown
This stunning collection is the result of a fantastic collaboration, showcasing talents across various fields:
- Creative Director: FKA Twigs
- Photographer: Jordan Hemingway
- Video Director: Éamonn Zeel Freel
- Set Designer: Poppy Luard
- Movement Direction: Tom Wilson Leonard
- Styling: Georgia Pendlebury
- Hair: Louis Souvestre
- Makeup: Tilda Mace
- Production: Lafour
- Retouch: Purple Martin
This collaboration showcases a blend of creativity and functionality, pushing the boundaries of traditional sportswear. With FKA Twigs at the helm, expect nothing short of innovation in both design and performance.
Stay tuned for updates as the launch date approaches, and embrace a collection that promises not only style but also empowerment.
Amy Corr
Amy Corr is senior editor of Muse by Clio.
