Ford’s Platinum Plus: Premium Experience for Truck Owners

Franetic / Marketing / Inbound Marketing / Ford’s Platinum Plus: Premium Experience for Truck Owners
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Ford Motor Company, a stalwart in the automotive industry, has just launched its luxurious new “Platinum Plus” package—a program designed to elevate the driving experience for premium pickup truck owners.

Discover the All-New Platinum Plus Package

Imagine a world where your pickup truck ownership experience transcends the ordinary. The **Platinum Plus** package is brimming with exclusive perks: think personal concierge services, immersive virtual tours, surprise gifts, enticing discounts on accessories, and a robust protection and maintenance plan that springs into action after either two years or 25,000 miles. This curated program is not just about luxury; it’s about **personalization** and **exceptional service**.

This innovative offering means customers will receive tailored support unlike anything seen before in mainstream automotive sales. While some of these features have existed separately, it’s the first time Ford has introduced them in a cohesive package. The beauty of this program lies in its flexibility—there’s potential for even more services to be added based on customer feedback and preferences.

A Groundbreaking Move for Mainstream Automakers

Typically, exclusive and luxurious services are reserved for high-end car brands, but Ford is breaking the mold. The introduction of the **Platinum Plus** package marks a significant turning point as the first of its kind among mainstream vehicle manufacturers, targeting the more accessible F-Series models.

This premium offering is specifically tailored for owners of the 2025 F-Series pickup trucks, which start around $100,000—placing them among the top-tier options in Ford’s lineup. These new Super Duty models have taken the throne from the Limited series, making them the ultimate choice for those seeking both functionality and opulence.

Not only does this package include an array of perks, but the trucks themselves have been decked out with sumptuous “Smoked Truffle” interiors crafted from Venetian leather, complemented by striking external features like satin finish grilles adorned with bright chrome accents. **Luxury meets practicality**, ensuring these vehicles stand out both on and off the road.

Addressing Tariff Concerns

In light of recent tariff discussions, Ford has acknowledged that potential impacts could affect vehicle prices moving forward. As a proactive measure, the automotive giant has ramped up its efforts to promote U.S. sales through initiatives like the employee pricing program.

While the company has stated they are **“monitoring”** the tariff situation closely, they refrained from providing specifics on how existing 25% automotive tariffs may influence the costs associated with the Platinum Plus package or the broader F-Series Super Duty lineup. Ford has assured customers that they will **“act accordingly”.**

Image Credit: Shutterstock/PQK

Explore More with Thomasnet

Take your pickup truck experience to the next level with Ford’s Platinum Plus package and discover what true luxury feels like. For suppliers and services that can assist you in your automotive journey, find more on Thomasnet.

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