From Side Hustle to Social Media Success: A Journey in Content Marketing
In a world where social media reigns supreme, many entrepreneurs are transforming their passions into profitable ventures. This article dives into the inspiring journey of someone who transitioned from a side hustle to a thriving business, utilizing the power of digital platforms.
How Did the Business Grow from There?
In 2017, after leaving a role at Social Chain, I embarked on a new journey as a university student. This pivotal decision ignited my entrepreneurial spirit, leading me to establish a total of over 15 social media accounts by the time I graduated. Among these were popular brands like Great British Memes, That Girl Page, and Love Island Reactions, which initially took root on Twitter, Instagram, and Facebook, and eventually expanded to platforms such as TikTok, Reddit, YouTube, and Snapchat.
The growth trajectory varied across different pages. For instance, Love Island Reactions garnered 50,000 followers during its inaugural season. However, other ventures, like Great British Memes and That Girl Page, faced a slower start. I distinctly remember Great British Memes skyrocketing to 100,000 followers within the first year of university, ultimately amassing over 1 million followers by the end of my second year.
My journey was fueled by an innate desire to create something of my own. Inspired by numerous YouTubers who successfully built their businesses on social media, I opted to develop multiple faceless brands rather than taking a personal approach by posting under my name, George Bacon.
What Were Some of the Highlights from Your Course?
One of the standout aspects of my university experience was the dedicated faculty. Professors who took an interest in my social media endeavors provided invaluable insights and advice that fueled my growth. Their mentorship helped steer my focus and strategy, allowing me to take full advantage of the learning environment.
Engaging Electives That Made an Impact
The optional courses were eye-opening as well. One course that left a lasting impression was the Professional Selling module. This module equipped me with essential skills for negotiating deals and navigating complex business situations. To this day, I apply tactics learned from this course, and I am grateful I opted for this enrichment opportunity.
The Self-Employed Placement Year
Another major highlight arrived during my self-employed placement year. This invaluable time allowed me to concentrate on scaling my business effectively. Prior to this, balancing my studies with entrepreneurial pursuits was a challenge, but this dedicated year provided the space I needed to focus entirely on growth.
During this period, I built essential relationships with clients and prospects while actively searching for new opportunities. It also offered a much-needed break from the academic grind, allowing me to apply learned skills in real-time. By the time I entered my final year, I was not just a student but also a business owner, ready to tackle both my coursework and entrepreneurial challenges with zeal.
Conclusion: The Power of Content Marketing
From a side hustle to a thriving social media brand, my journey exemplifies the potential of content marketing in today’s digital landscape. By leveraging the appropriate skills, insightful mentorship, and an unwavering determination, anyone can transition into a successful business owner.
If you’re looking to follow a similar path, don’t hesitate to explore the world of content marketing. Utilize platforms like Hootsuite for social media management and HubSpot to learn more about inbound marketing strategies that could catalyze your growth journey.
With dedication, creativity, and the willingness to learn, your side hustle could be the next big thing—and it all starts with a single post.
