GM Revamps Loyalty Program & Launches the Exciting GM Rewards™ Mastercard® with Barclays
2025-05-20
In an exciting move to strengthen customer engagement, **General Motors (GM)** has reimagined its GM Rewards™ loyalty program, alongside the launch of the **brand-new GM Rewards™ Mastercard®** in partnership with **Barclays US Consumer Bank**. This revamped loyalty initiative not only simplifies the rewards process but also offers an unprecedented array of avenues for earning and redeeming points across GM’s diverse vehicle brands, services, parts, and accessories.
Explore the Enhanced Loyalty Experience
For loyal GM Rewards members, the opportunities are vast. Not only can customers earn and redeem points for new vehicles and parts, but they can also enjoy digital services such as OnStar plans and Super Cruise1, a cutting-edge hands-free driver assistance technology compatible with approximately 750,000 miles of roads across the U.S. and Canada.
“GM continues to lead the U.S. automotive industry in loyalty for a decade, and we’re now reducing barriers to accessing savings, all while creating exciting opportunities for engagement,” proclaimed Ralph Darmo, VP of Loyalty Programs at GM.
This overhaul promises thrilling member-exclusive experiences, including trackside access at racing events and unique EV excursions, making the rewards program more than just points—it’s an experience.
The GM Rewards™ Mastercard®: A Game Changer for Consumers
The eagerly anticipated GM Rewards Mastercard is a powerhouse of benefits. Cardholders can rack up points from everyday purchases—whether it’s dining, shopping, or travel—while also enjoying perks that extend beyond typical credit card offerings.
What to Expect: Top Benefits of the GM Rewards Mastercard
Cardholders will delight in these standout features:
- 30,000 bonus points after spending $1,000 within the first 90 days.
- Up to 10x points on eligible GM purchases: 7x from the card and an additional 3x for being a member.
- 3x points on all other purchases, including fuel, groceries, and travel.
- The flexibility to redeem points toward a new GM vehicle, accessories, parts, and eligible services.
- Unlimited point earning potential.
- A low introductory APR for 9 months on qualifying GM purchases over $499 made within the first 30 days of account opening (terms and conditions apply).
As stated by Denny Nealon, CEO of Barclays US Consumer Bank, “We’re thrilled to partner with GM to offer a credit card that provides real value to customers, making every purchase more rewarding.”
Exclusive Upcoming Features: The GM Business™ Mastercard®
Looking ahead, GM and Barclays are set to roll out the GM Business™ Mastercard®, tailored specifically for business customers. This upcoming card will feature increased earning rates on GM purchases, ensuring organizations benefit from GM’s innovative offerings.
Redefining Rewards: GM’s Points System
The free-to-join GM Rewards program has seen major enhancements, making it easier than ever to earn points:
- 3x points for every $1 spent on eligible GM purchases.
- 1 point per $5 for GM new and certified pre-owned vehicles.
- Options to earn and redeem on digital services like most OnStar plans and Super Cruise.
- No maximum limits on point redemptions, as well as the ability to gift or transfer points to other members.
- Opportunities to redeem points for exclusive experiences and events.
Members can now also combine points with employee, dealer, and supplier discounts, maximizing their rewards potential.
Conclusion: A New Era of Automotive Loyalty
With these transformative updates, GM continues to demonstrate its commitment to fostering customer loyalty through innovative, rewarding experiences. As GM shifts gears toward a more interactive and engaging future for its customers, the GM Rewards™ Mastercard® stands out as a winning addition to the road ahead.
About General Motors
General Motors (NYSE: GM) is championing the future of automotive technology, focused on creating safer, smarter, and more environmentally responsible vehicles. From Buick to Cadillac, GM’s diverse brands offer a plethora of innovative gasoline-powered and electric vehicles as the industry embraces an all-electric future.
About Barclays US Consumer Bank
Barclays US Consumer Bank is a leading player in the co-branded credit card space, dedicated to driving customer loyalty through customized financial services for successful brands across various sectors. Discover more at BarclaysUS.com.
About Mastercard
Mastercard is empowering individuals and economies across 200+ countries, focusing on secure, smart, and accessible payment solutions. Learn more about their offerings at mastercard.com.
Notes:
To ensure that you are optimizing your engagement with these emerging rewards programs, always keep an eye on the latest terms and conditions. Your adventure with GM is just beginning—stay tuned for more!
