Google has once again proven its pivotal role in shaping the UAE’s economy. According to the latest Economic Impact Report for 2024, the tech behemoth has contributed an astonishing AED 21.8 billion to the UAE’s economy. This figure underscores Google’s commitment to harnessing technology for the benefit of its users and the broader community.
The Insights Behind the Numbers
The insightful report, executed by Public First, delves into how a variety of Google products—including Search, Play, Maps, YouTube, and Google Ads—have played a transformative role in empowering individuals, businesses, content creators, and developers across the UAE.
Empowering with Strategic Partnerships
“We’re incredibly proud to be a partner in the UAE’s boundless ambitions,” stated Anthony Nakache, Managing Director for Google in the Middle East & North Africa. “This report is a testament to our investments aimed at accelerating the UAE’s journey towards a diversified, AI-powered economy. Through strategic investments and local partnerships, we’re committed to generating substantial economic value while empowering the people, businesses, and communities in the UAE.”
Gemini: Driving Productivity Across the UAE
A standout feature of the report is the incredible uptake of Google’s AI assistant, **Gemini**, which was utilized by **63% of adults** in the UAE in 2024. This sophisticated tool has significantly boosted productivity, with **90% of users** affirming it helps them manage tasks more effectively.
Transformative Initiatives and Employment Opportunities
The “Maharat Min Google” initiative has successfully trained over **430,000 individuals** in vital digital and AI-related skills since its launch in 2018. Furthermore, the Android and Google Play app ecosystem has supported a thriving job market, providing **30,000 jobs** in the UAE during 2024.
Consumer Benefits and Essential Services
The findings illustrate that Google’s services yield an impressive AED **683 per month** in consumer benefits for the average UAE resident. For instance, **89% of adults** have found Google Maps and Waze highly beneficial in navigating the bustling landscapes of the UAE. Additionally, **90%** of adults have found contactless payments via services like GPay and GWallet to simplify their daily transactions.
AI Adoption in Business
The business realm has also embraced AI technology, with **91%** of UAE businesses employing at least one AI tool in their daily operations. Among younger consumers, a staggering **73%** of 18- to 24-year-olds utilize Google Search weekly for online shopping and product exploration.
The Importance of Local Discoveries
Local discovery through Google Maps is crucial, with **80% of adults** using it monthly to find nearby businesses. Moreover, an impressive **86%** frequently check Google reviews before visiting venues, while **94%** regularly use Google Search for price comparisons.
Public Sector and Creator Economy Insights
In the public sector, productivity gains are palpable—**97% of government employees** reported that Google’s AI-enabled tools enhance their work efficiency. The Android App Economy was particularly impactful, generating AED **455 million** in revenue for local developers. In the realm of content creation, YouTube saw explosive growth, with over **600 channels** in the UAE reaching one million subscribers, reflecting a **15% year-on-year increase**.
Training for the Future
Google’s commitment extends to journalism as well, with the Google News Initiative training over **20,000 journalists and students** across the MENA region, including the UAE, thereby promoting responsible and informed journalism.
Methodology and Trustworthiness
The insights presented in this report are backed by extensive research, including surveys of **1,110 online adults** and **389 business leaders** across the UAE. Conducted in English and Arabic in March 2025, the results are meticulously weighted to ensure national representation across various demographics.
An Overview of Google’s Impact
The report meticulously combines consumer and business polling, economic modeling, and insightful case studies, categorizing Google’s impact into three key areas: **People, Businesses, and Communities**.
As Google continues to invest in the UAE’s future, it is clear that the company is not just a service provider but also a **driving force** for economic growth and social development. The figures speak for themselves—Google’s contributions are not merely numerical; they represent a commitment to innovation, education, and community empowerment.
