Unveiling the June 28th Google Search Ranking Volatility
On June 28th, 2025, the SEO community was abuzz with whispers of a potential Google Search ranking update. Despite a lack of official confirmation from Google, the chatter and visible fluctuations in search rankings indicated something significant had taken place.
Contextualizing the Current Volatility
Since the last March 2025 Core Update, there has been a series of unconfirmed updates that have stirred the waters of the SEO landscape. The ranking shifts observed prior to June 28th were not isolated incidents; they follow a recurring pattern of volatility seen throughout the month.
A Look Back at Recent Changes
To fully grasp the situation, let’s revisit some of the recent fluctuating periods:
Interestingly, we are still awaiting an official second core update for this year; a surprising scenario given Google’s assertion of introducing updates more frequently.
Tracking Tools Reveal Insights
Several tracking tools have shown increasing volatility, further substantiating the SEO community’s claims. Here’s what some key platforms are reporting:
Insights from Leading Tools
Semrush: 
Advanced Web Rankings: 
Mozcast: 
Sistrix: 
Cognitive SEO: 
SimilarWeb: 
Accuranker: 
Mangools: 
Wincher: 
Data For SEO: 
SERPstat: 
Algoroo: 
Voices from the SEO Community
The shifts in ranking have not gone unnoticed. Here are some intriguing insights and frustrations voiced by the SEO community on forums like WebmasterWorld:
“Is it just me, or is Google’s ranking system completely out of control? My news site’s ranking changes hourly, with traffic peaking and then plummeting.”
“Google is running updates that significantly impact crawl rates, leading to sudden drops in visibility.”
“My website has fallen to the second page, with pages that used to rank in zero position now disappearing entirely.”
“Although volatility seems to have calmed, my traffic is still on a downward trend.”
This evident frustration encapsulates the feelings of many SEO professionals navigating this rocky landscape. The discussion continues, focusing on the potential implications of this volatility within the industry.
