Google set to update its iconic ‘G’ logo after a decade.

After nearly **ten years** of faithful service, Google’s **iconic ‘G’ logo** is set to undergo a vibrant makeover. The familiar four-color ‘G’ is shifting from its solid blocks to a **smoother gradient design**, reflecting a modern approach in branding that many users are finding quite appealing. Let’s explore what this change means for Google and its users.

The Evolution of Google’s Brand Identity

On **September 1, 2015**, Google initiated a **significant brand refresh** that not only revamped its entire “Google” logo but also introduced the custom-designed typeface known as **Product Sans**. With this transformation, the previous lowercase white ‘g’ against a blue background was replaced by a circular, bold uppercase ‘G’ featuring the classic four colors we’ve come to know.

A Shift Towards Elegance

Fast forward to today, the **latest iteration** of the ‘G’ icon marks a departure from the distinct, separated color sections. Instead, the **red gracefully transitions into yellow**, then into green, and finally blue. This **dynamic and colorful appearance** not only brings a fresh look but aligns beautifully with Google’s **Gemini branding** and the **AI Mode in Search**.

Initial Rollout and User Experience

Currently, the **updated ‘G’ icon** has made its debut in the **Google Search app for iOS**, following an update that just rolled out. However, we can anticipate its **wider rollout** across various Google platforms and apps in the near future.

What Does This Change Mean for Users?

Despite the noticeable difference when comparing the **old and new logos**, this transition appears to be subtle for daily users. Those who engage with the icon primarily as a small app representation may hardly notice the shift. The transition will likely be even less apparent when viewed as a **tiny browser favicon**.

Future Implications for Google’s Branding

At this point, Google’s **primary “Google” logo** remains unchanged, and there is uncertainty regarding whether this aesthetic refresh will extend to other **Google app icons**. Given the trend of color adjustments we’ve seen in recent years, the likelihood remains that other logos may follow suit and embrace similar gradients as part of a cohesive branding strategy. **Time will tell.**

For those keen on design nuances, this change might be refreshing, while for others, it’s merely an aesthetic update that asks for a closer look. As this new logo becomes prevalent in more applications, the world will be watching to see how Google chooses to adapt its branding across the board.

**Source**: [9to5 Google](https://9to5google.com/2025/05/12/google-icon-update/)