As **big brands** strive to harness the power of AI across their organizations, tech titans like Microsoft, Apple, OpenAI, and Google are racing to stake their claim in corporate America. However, amidst this whirlwind of corporate ambition, **Google’s hidden gem** lies within its tech incubator, Jigsaw. This initiative is pioneering AI applications that transcend profit motives, aiming instead at fostering civic engagement and addressing societal challenges.
The Genesis of Jigsaw
Founded in **2011**, Jigsaw explores the impact of emerging technologies on society while developing tools to combat issues such as online harassment. The organization is dedicated to enhancing **free speech**, fostering **civic deliberation**, and promoting constructive discourse.
The urgency of this mission has intensified with the rise of AI technologies, prompting Jigsaw to create innovative tools based on Google’s AI frameworks. Notable among these are the Perspective API and Sensemaker, which have found utility within platforms like The New York Times, OpenWeb, Reddit, as well as various local governments and academic institutions.
Catalyzing Civil Discourse
At a recent event in **C2 Montréal**, Beth Goldberg, Jigsaw’s head of research and development, articulated their mission: “We’re helping make these divided communities discuss contested topics civilly, hoping that more people will stop lurking and start participating.” This commitment reflects a profound desire to cultivate healthy conversations in polarized communities.
A Case Study in Bowling Green, Kentucky
In **February**, Jigsaw took the initiative to pilot Sensemaker in Bowling Green, Kentucky, a city projected to double its population in 25 years. Spencer Baim, Jigsaw’s head of brand, elaborated on the potential impact of their technology: “What would happen if our technology could really help leaders listen to their community?”
Partnering with The Computational Democracy Project, the local strategy consultancy Innovation Engine, and local leaders, Jigsaw launched the “What Could BG Be?” campaign—an interactive, month-long initiative allowing residents to collectively envision their community’s future.
Engagement That Inspires Change
The campaign yielded significant community involvement, gathering insights from over **7,800 local residents** who contributed more than **one million ideas** for the county’s future. Using Sensemaker, Jigsaw synthesized the feedback into actionable insights for local leaders. Requests for enhanced infrastructure, arts and culture, and economic development emerged prominently.
Goldberg noted, “The local leaders embraced the AI because they co-designed the process with us. **96%** reported that the AI-generated report made it easier to understand and represent their community’s needs.” This statistic underscores the effectiveness of Jigsaw’s collaborative approach, blending technology with human insight.
Looking Ahead
As Jigsaw continues to innovate, its next goal is to elevate its brand and expand awareness of its tools, demystifying AI for civic applications. This initiative embodies a refreshing take on technology, using AI not just as a commercial tool, but as a bridge to engage communities in meaningful dialogue and promote democracy.
In a world largely focused on **profit-driven** AI applications, Jigsaw’s work demonstrates that technology can also be a force for **good**, fostering civic technology initiatives that uplift communities, encourage participation, and ultimately create a more informed citizenry. As we look to the future, projects like this remind us that **not all AI is for profit**; some are dedicated to serving and improving the very fabric of society itself.
