Google’s New Local Services Ad Terms: What Florida Attorneys Must Know
As of June 5, 2025, Google is shaking things up with its Local Services Ads (LSAs), and Florida attorneys need to be on high alert. The Florida Probate & Family Law Firm, spearheaded by the esteemed attorney Samah T. Abukhodeir, Esq., is ringing the alarm bell regarding these amendments. But what does this mean for you? Let’s dive deeper into the implications of these changes.
Understanding the Changes in LSA Terms
**Google’s updates to the Local Services Ads terms are far from trivial.** Here’s a concise breakdown of the sweeping permissions Google is now claiming:
- Business Information Use: Google reserves the right to utilize your business info, including your name, phone number, and operating hours, in ads or across its products.
- Call and Message Content: Yes, you read that right—Google can harvest data from your calls and messages with leads to create ad material.
- Website Links: Any links you incorporate into your LSA profile, including your website, can be pulled for use.
- Account Linkage: Google can link your ad account to other Google accounts or profiles.
- Agency Permissions: Even if an agency clicks “accept” on your behalf, you’re still bound by these terms.
Why This Matters for Florida Attorneys
In Florida, the implications of these new terms could be serious, especially given the Bar’s strict advertising rules. Below are some critical considerations:
- Confidentiality Risks: According to Rule 4-1.6, client information must remain confidential. If Google starts using content from calls or messages—even from potential leads—this could pose a significant risk.
- Misleading Messaging: Rules 4-7.13 and 4-7.14 dictate that attorneys cannot post misleading content. If Google alters your ads without your knowledge, this could lead to bar grievances.
- Responsibility of Representation: Rule 4-7.12 mandates that ads must identify a responsible lawyer. If Google modifies content, it may obscure who that responsible attorney is.
Essential Steps for Florida Attorneys
Before hastily clicking “accept” on the new LSA terms, take these crucial steps:
- Read the Terms: Don’t skip this step! Understanding the updated terms is paramount.
- Avoid Sensitive Information: Be cautious about sharing confidential details through LSA calls or messages.
- Monitor Your Ads: Regularly check how your ads appear on Google to ensure they align with your professional standards.
- Seek Guidance: If your gut feels uneasy, consult with an ethics attorney or reach out to the Florida Bar’s Ethics Hotline.
- Consider Alternatives: If this all seems too risky, remember that you can always pause or opt out of LSAs until you find a safer advertising strategy.
“Google’s move to make its Local Services Ads more flexible benefits them, not you,” warns Abukhodeir. “If you don’t understand what you’re agreeing to, you may land yourself in deep trouble with the Bar. Take time to read the fine print, or you could find it harder to rectify your advertising settings later.”
About The Florida Probate & Family Law Firm
The Florida Probate & Family Law Firm is dedicated to assisting clients statewide in matters related to probate, family law, guardianship, and estate planning. For additional information or to request a legal ethics review, visit FloridaProbateAndFamilyLaw.com or contact the firm at (305) 677-5119.
