GreenHouse Digital + PR Elevates Team to New Heights with Strategic Promotions
In an exciting move that underscores its commitment to excellence in marketing and public relations, GreenHouse Digital + PR has announced several key leadership promotions. This full-service agency, renowned for its expertise in the building, design, and construction industry, is redefining its leadership landscape to better serve its clients and adapt to the ever-changing market.
Elevating Leadership: New Roles, New Opportunities
GreenHouse Digital + PR has promoted three exceptional team members into pivotal leadership positions, emphasizing a strategic shift in their operational focus.
1. Madelyn Young: Director of Content and Public Relations Strategy
Madelyn Young, a cornerstone of GreenHouse since 2019, has been appointed as the Director of Content and Public Relations Strategy. In her new role, she will oversee the creation and implementation of impactful client content across various platforms. Young’s collaborative approach with account managers promises to elevate media relations campaigns, ensuring clients gain maximum exposure and engagement.
2. Patricia Paloumpis: Director of Digital Marketing Strategy
Joining the agency in 2023, Patricia Paloumpis has rapidly made her mark, and her recent promotion to Director of Digital Marketing Strategy is a testament to her influence. Patricia has been integral in steering client inbound marketing and social media efforts. As she steps into this new role, she will also spearhead GreenHouse’s business development strategy, aligning innovative marketing practices with growth objectives.
3. Payton Meyers: Manager of Measurement and Metrics
With an impressive eight-year tenure, Payton Meyers has been promoted to Manager of Measurement and Metrics, a newly created position focused on analytical insight. Meyers will now lead the agency’s client reporting and analytics, providing clients with quantifiable insights into the effectiveness of their PR and media relations initiatives. This strategic focus on data-driven decision-making sets GreenHouse apart in a competitive landscape.
Supporting Growth: Additional Team Promotions
GreenHouse Digital + PR recognizes that great leadership is complemented by a strong support team. Alongside the senior promotions, several other team members were elevated in recognition of their growing contributions:
- Celeste Golden, formerly the finance chief, now serves as the Manager of Finance and Operations.
- Riley Hosman, Helen Tran, and Katie Walker have transitioned into roles as Associate Account Managers, capitalizing on their expanding responsibilities within the client services team.
- Emma Wurzer takes on the role of Marketing Coordinator, enhancing the agency’s strategic initiatives.
- Virginia Barbosa, having excelled as an intern, is now a full-time Marketing Assistant.
A Vision for the Future
GreenHouse Digital + PR’s Principal, John O’Reilly, shared his thoughts on the agency’s growth: “Over the past half-dozen years, our young but seasoned team has steadily expanded in size, capabilities, and industry expertise. The lessons learned during the pandemic have equipped GreenHouse to better assist our clients in navigating the current media and influencer landscape.”
In a world where marketing communication skills are evolving rapidly, GreenHouse is committed to staying ahead of the curve, ensuring its clients remain competitive and relevant.
By cultivating leadership and promoting from within, GreenHouse Digital + PR is not just setting the stage for its own success but is also fostering a culture of collaboration, innovation, and growth in the marketing and public relations arena.
For insights into effective inbound marketing strategies, explore HubSpot’s Industry Resources.
