Gregorys Coffee Joins Forces with Craveworthy Brands
Gregorys Coffee, a celebrated specialty coffee brand rooted in New York City, is excited to announce a strategic partnership with Craveworthy Brands. This collaboration marks a significant milestone, bringing forth innovative growth and operational excellence while staying true to its core values.
A New Era of Growth
As Gregorys embarks on this new chapter, it plans to fuse its distinctive approach to coffee with Craveworthy’s **hospitality-first mission**. This partnership promises to amplify what sets Gregorys apart in a crowded market.
Leadership Continuity
The founder of Gregorys, **Gregory Zamfotis**, will stay on as president, reinforcing the brand’s commitment to a **quality-first mindset**. Zamfotis has always emphasized a sense of community and family, principles that have defined the brand since its inception. He states, “We built this family-oriented coffee brand for people who hustle hard and expect quality, without compromise.”
Operational Expertise Meets Unique Identity
With Craveworthy stepping in to provide expertise across fundamental business functions like operations and training, Gregorys will maintain its **distinctive, not-so-regular identity**. This collaborative effort will cultivate an environment where the coffee remains high-quality while continuing to fuel the hustle of its customers.
Franchising Opportunities
Looking ahead, Gregorys aims to **franchise** by the fourth quarter of 2025. Craveworthy will leverage its support framework to expand the brand into new markets, partnering with aspiring entrepreneurs around the country.
The Heart of Gregorys: Its Roastery
At the core of Gregorys’ mission is its dedication to **hand-sourcing and roasting** coffee five days a week in its NYC roastery. This facility will serve as the beating heart of operations, ensuring that every location is supplied with fresh coffee roasted to order.
A Vision Realized
Founded in 2006, Gregorys originally aimed to serve quality coffee to dedicated individuals. Since then, it has evolved from a single café into a **culture-defining brand** known for its craft coffee and innovative offerings.
A Lifestyle Brand Emerging from the Beans
From its made-from-scratch pastries to a curated food program designed by an in-house registered dietitian, Gregorys couples **culinary excellence** with a commitment to high-quality coffee. With over **50 locations** across the United States, it continuously strives to serve communities that value quality, connection, and flavor.
Challenging the Coffee Norms
Gregorys is on a mission to **redefine the coffee experience**. With innovative products and café formats on the horizon, the team is equipped to engage its ever-growing customer base of loyal ‘**Gregulars**’ in more meaningful ways.
Strategic Partnerships for a Bright Future
Key players in this collaboration include Kitchen Fund, a growth equity investor focused on purpose-driven food brands, and Branded Hospitality, which serves as a strategic advisor. Together, they offer crucial industry expertise and a powerful network to help Gregorys further its mission.
Voices from the Leadership
“As we embark on this new chapter of national growth, we’ll continue putting love and care into every roast, every pastry, and every interaction we have in our communities,” adds Greg Zamfotis.
Gregg Majewski, CEO of Craveworthy Brands, echoes this sentiment: “The human element is at the core of everything we do at Craveworthy. Gregorys is a brand with a true heartbeat.”
Josh Halpern, chief business officer at Craveworthy, shares his personal connection: “I’ve been a proud Gregorys customer since 2009, so this one’s personal. Gregorys Coffee checks every single box for what consumers are looking for today.”
Discover More
To dive deeper into the world of Gregorys Coffee and to stay updated on new offerings, visit www.gregoryscoffee.com. To learn more about Craveworthy Brands, explore www.craveworthybrands.com.
