Hallam Strengthens Its B2B Marketing Acumen with Strategic Hires
International digital agency Hallam is making waves in the B2B sector by enhancing its team with four strategic appointments across various domains such as brand strategy, paid media, SEO, and client services. This move comes during a period of significant growth, solidifying Hallam’s commitment to expanding its expertise and delivering unparalleled value to clients.
New Talent Joining the Ranks
Meet the Newest Members of the Hallam Family
Mark Newton has been welcomed aboard as the Head of Brand Strategy and Design. With over 15 years of experience—including a pivotal six years leading branding and marketing at Waterford Distillery—Mark brings a wealth of knowledge to the table. He expresses his enthusiasm:
“I’m excited to work with the smartest bunch of creative thinkers at a time when the agency is going full throttle in the B2B world. I can already see huge potential to deliver outstanding work for clients, at a time when there’s never been more instability—and opportunity—in the marketing landscape.”
Paulina Wisniewska joins as an Organic Search Consultant, focusing on delivering technical SEO and comprehensive marketing strategies tailored for B2B clients. Her expertise aims to ensure clients’ websites not only attract visitors but convert them effectively.
Maddie Crawford, a seasoned Paid Media Lead, will spearhead the paid media team. Known for her insights as a conference speaker, she plans to leverage AI and Conversion Rate Optimization (CRO) to maximize results and elevate client campaigns.
- Olivia Gilks, stepping in as an Account Manager, brings with her eight years of client service expertise, ensuring that Hallam’s clients receive the highest levels of support and satisfaction.
A Growing Client Portfolio
These new hires coincide with Hallam’s impressive achievement of acquiring 15 new clients this year, predominantly from the B2B sector. This growth reflects the agency’s strong focus on expanding its creative and strategic capabilities, vital for navigating today’s complex marketing landscape.
Insights from Leadership
Gareth James, Growth Director at Hallam, shared his thoughts on the firm’s evolution:
“With B2B marketing becoming increasingly complex, we are investing in people who not only bring technical prowess, but also a deep understanding of this evolving digital landscape and the leadership to take it on. We’re in a defining phase of growth. Our recent employee and client satisfaction scores are at an all-time high, and we’ve surpassed our Q1 new business targets."
He emphasizes that the recent hires are not just about numbers, but signify a deep-rooted intent:
“We’re scaling our creative and strategic capabilities to meet the complexity of modern B2B marketing and deliver the commercial results our clients demand.”
Looking Ahead
As Hallam forges ahead, the agency is poised to transform its B2B marketing solutions, ensuring clients receive not just service, but strategic partnerships that yield measurable results. Keep an eye on Hallam as they aim to set new standards in the industry—the future looks bright.
Looking to elevate your B2B marketing strategies?
Find out how Bdaily can help promote your product/service to SME businesses in your region! →
