Join Digital marketing and BI (Business Intelligence) is one of the biggest trends in Digital Marketing. But you know exactly what it is BI?
Identified as applications of Business Intelligence all those that analyze, in depth, the data that a company has — for example, the transactions completed on its e-commerce site or even customer profiles.
O BI process then transform these collected data information to be used in the strategic decision making related to the business, such as starting a new marketing campaign or promoting a certain type of product.
Do you want to understand this better? relationship between Digital Marketing and BI? So, keep reading!
Tip: After all, is it possible to have a humanized service using chatbots?
THE Business Intelligence can be extremely useful for a well-crafted marketing strategy. Although it has shown itself as a trend in recent years, the use of BI it’s not that recent.
The first Business Intelligence tools were introduced into marketing in the early 2000s. Today, it is common practice combine Digital Marketing and BIsuch as the use of methodologies for data analysis for customer loyalty projects, for cross-selling strategiesfor demand forecasting, and so on.
Over the years, the ease of use of software has increased, and predictive models have become increasingly effective. Today, however, there are new challenges to be addressed: the available data, both internal and external, is constantly increasing.
This gigantic source of data is transformed into information and insights, because in the data-driven business, the ability of companies to compete and be effective largely depends on it.
There are several ways in which the Digital marketing can make use of Business Intelligence processes. Meet some:
It is now possible to work with real-time analytics from user demographic and behavioral data. Social media and search engine campaigns can benefit from the structured analysis used by BI experts.
O WITHOUT (Search Engine Marketing), for example, is increasingly taking an analytical position, as many analytics platforms (such as Google Analytics) provide a depth of data that includes basic demographics and user search behavior.
Still, data from engagement Social media platforms are a great way to get a good look at the general demographics (age, gender, location) of users who engage most with the company online.
Providing comprehensive audience data across offline and online platforms can help better target campaigns. THE BI allows companies to make behavior patterns yours ideal audience in multiple forms of media, including television, radio, print and online.
THE BIfrom big datacan give to marketers a good idea about your target Audience. So they can understand what kind of online content results in the most traffic and conversions.
This gives the company an idea of what is most interesting to its customers. target Audienceallowing you to modify your content strategy in the future.
Were you able to visualize the importance of Business Intelligence in your business? start thinking about Integration of Digital Marketing and BI in your company.
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