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How to Integrate Mailchimp with Quickbooks: A Step-by-Step Guide

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How to Integrate Mailchimp with Quickbooks: A Step-by-Step Guide

Mailchimp is one of the most popular email marketing platforms, and Quickbooks is a widely used accounting software. By integrating the two, you can streamline your business processes and save time. In this step-by-step guide, we will show you how to integrate Mailchimp with Quickbooks.

1. Connect Mailchimp and Quickbooks
The first step is to connect Mailchimp and Quickbooks. To do this, you will need to go to the “Connected Apps” section of Quickbooks and choose Mailchimp from the list of available apps. Once selected, enter your Mailchimp API key, and you’ll be good to go.

2. Sync Contacts
After connecting the two platforms, you need to sync your contacts. To do this, go to the “Contacts” section of Mailchimp and select “Import Contacts.” You’ll need to select Quickbooks as the source, and then specify which contacts you want to import. The process may take some time, depending on the number of contacts you have.

3. Set Up Automations
After syncing your contacts, you can start setting up automations. With Mailchimp, you can create custom workflows that trigger automated emails, based on a variety of conditions. For example, you could set up an automation that sends a welcome email to new customers when they sign up for your Quickbooks account.

4. Track Sales and Revenue
One of the key benefits of integrating Mailchimp with Quickbooks is the ability to track sales and revenue. By using Mailchimp’s e-commerce tracking feature, you can see which campaigns are driving the most revenue and calculate your return on investment (ROI). This data can help you optimize your email campaigns and make data-driven decisions.

5. Create Reports
Mailchimp and Quickbooks both offer robust reporting features. By integrating the two, you can create custom reports that give you a more comprehensive view of your business. For example, you could create a report that shows how many sales were generated from a particular email campaign, or how much revenue came from a specific customer segment.

6. Evaluate and Optimize
Finally, it’s important to evaluate and optimize your integration over time. Use the data you collect from Mailchimp and Quickbooks to identify areas for improvement and make changes as needed. For example, if you notice that certain emails are not performing as well as others, you can adjust your content or timing to improve engagement.

In conclusion, integrating Mailchimp and Quickbooks can greatly benefit your business by streamlining your processes and providing valuable insights. By following these six steps, you can successfully integrate the two platforms and take your email marketing and accounting to the next level.


1. How much does it cost to integrate Mailchimp and Quickbooks?
There is no cost to integrate Mailchimp and Quickbooks. Both platforms offer free plans, as well as paid plans with additional features.

2. Can I sync historical data between Mailchimp and Quickbooks?
Yes, you can sync historical data between Mailchimp and Quickbooks, but it may take some time, depending on the amount of data you need to transfer.

3. What are some best practices for email marketing with Mailchimp and Quickbooks?
Some best practices include segmenting your email lists, personalizing your content, and tracking your metrics to improve your campaigns over time.

4. Can Quickbooks data be used to segment email lists in Mailchimp?
Yes, you can use Quickbooks data to segment your email lists in Mailchimp. For example, you could create a segment based on customer location or purchase history.

5. Is it possible to automate invoicing with Mailchimp and Quickbooks?
Yes, you can automate invoicing with Mailchimp and Quickbooks by using Zapier or another automation platform. This can save you time and ensure that your invoices are sent out in a timely manner.

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