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How to Send Emails to Non-Subscribers with Mailchimp: A Step-by-Step Guide

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How to Send Emails to Non-Subscribers with Mailchimp: A Step-by-Step Guide

Sending emails to non-subscribers can be a challenge for marketers. After all, emailing people who haven’t opted-in can sometimes be seen as spam. However, there are situations where sending an email to non-subscribers can be appropriate and even necessary. In this article, we’ll show you how to send emails to non-subscribers using Mailchimp, one of the most popular email marketing platforms.

Step 1: Create a new list in Mailchimp

The first step to sending emails to non-subscribers is creating a new list in Mailchimp. This will ensure that you’re not sending an email to your existing subscribers who have already opted-in. To create a new list, go to the Lists tab on your Mailchimp dashboard and click on Create List. You’ll need to provide some basic information, such as the name of the list and a default from email address.

Step 2: Add non-subscribers to your new list

Once you’ve created your new list, you’ll need to add your non-subscribers to it. There are a few ways to do this:

– Manually add each non-subscriber to the list
– Import a spreadsheet of non-subscribers into the list
– Use Mailchimp’s sign-up forms to collect email addresses from non-subscribers

The method you choose will depend on the number of non-subscribers you have and how frequently you plan to send them emails.

Step 3: Create a new campaign

Once you have your new list set up and your non-subscribers added, you can create a new email campaign. To do this, go to the Campaigns tab on your Mailchimp dashboard and click on Create Campaign. Choose the type of campaign you want to create (e.g. regular email, automated email) and select the list you just created that includes your non-subscribers.

Step 4: Select your recipients

When creating your campaign, you’ll need to select your recipients. Since you’re sending emails to non-subscribers, you’ll want to select the list that you just created. You can also use Mailchimp’s segmenting features to target specific groups within your list.

Step 5: Design your email

Now comes the fun part – designing your email. Mailchimp has a user-friendly drag-and-drop email builder that makes it easy to create beautiful and engaging emails. When designing your email, keep in mind that you’re sending it to non-subscribers who may not be familiar with your brand or email marketing. Make sure your email is visually appealing and easy to read, with a clear call-to-action.

Step 6: Send your email

Once you’ve designed your email and added your content, it’s time to send it. Mailchimp has a variety of sending options, including sending immediately or scheduling for a later date and time. When sending an email to non-subscribers, it’s a good idea to send it during a time when people are likely to check their emails (e.g. during the weekday, early in the morning).


Sending emails to non-subscribers can be a tricky process, but with the right tools and strategies, it can be done successfully. Using Mailchimp, you can create a new list for your non-subscribers, add them to it, and create a campaign specifically for them. With a user-friendly email builder and advanced segmentation options, Mailchimp makes it easy to create engaging and effective emails for non-subscribers.


Q1. Is it legal to send emails to non-subscribers?

A1. In some cases, it may be legal to send emails to non-subscribers. However, it’s important to comply with all relevant laws and regulations, such as the CAN-SPAM Act in the United States.

Q2. How often should I send emails to non-subscribers?

A2. The frequency at which you send emails to non-subscribers will depend on your specific situation. It’s important to strike a balance between staying top-of-mind and not spamming their inbox.

Q3. Can I send promotional emails to non-subscribers?

A3. Yes, you can send promotional emails to non-subscribers, but make sure that the content is relevant, valuable, and not too salesy.

Q4. What should I include in an email to non-subscribers?

A4. Your email should include a clear and engaging subject line, relevant and valuable content, a call-to-action, and a way to opt-out.

Q5. How can I measure the success of my email campaigns to non-subscribers?

A5. You can measure the success of your email campaigns to non-subscribers by tracking metrics such as open rates, click-through rates, and conversions. Keep in mind that the success of your campaigns may vary depending on your specific goals and objectives.

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