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How to Use Hootsuite for LinkedIn: A Beginner’s Guide

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Using social media for business purposes is necessary in today’s digital age. Among the plethora of social media platforms available, LinkedIn is one of the most important ones. With over 700 million users worldwide, it is the go-to platform for professionals, job seekers, and businesses alike. Therefore, it’s imperative for businesses to make the most out of this platform. Thankfully, Hootsuite, a social media management tool, can help you make the most out of LinkedIn. In this beginner’s guide, we’ll explore how to use Hootsuite for LinkedIn and enhance your LinkedIn strategy.

What is Hootsuite?

Hootsuite is a social media management tool that helps businesses manage all their social media accounts from one place. It’s one of the most popular social media management tools available today. Hootsuite allows you to manage all your social media platforms, including LinkedIn, Facebook, Twitter, and Instagram, from one dashboard. It provides businesses with a simple and effective way to manage their social media accounts, track social media activity, and schedule posts all from one platform.

Getting Started with Hootsuite for LinkedIn

To begin using Hootsuite for LinkedIn, you need to have a Hootsuite account. You can sign up for a free account on Hootsuite.com. Once you have signed up, you need to add your LinkedIn account to Hootsuite.

To do this:

1. Click on “Add Social Network” in your Hootsuite dashboard.
2. Select “LinkedIn” from the list of social networks.
3. Sign in to your LinkedIn account when prompted.
4. Allow Hootsuite to access your LinkedIn account.

Once you have added your LinkedIn account to Hootsuite, you can now start managing your LinkedIn page through Hootsuite.

Using Hootsuite for LinkedIn

Now that you have added your LinkedIn account to Hootsuite, you can start managing your LinkedIn page. Here are some of the ways Hootsuite can help you manage your LinkedIn page more efficiently:

1. Scheduling Posts: You can schedule posts on LinkedIn using Hootsuite. This is an effective way to ensure that you’re posting content regularly on your LinkedIn page. You can schedule posts weeks or even months in advance, saving you time and effort.

2. Monitoring Activity: Hootsuite allows you to monitor your LinkedIn activity from your dashboard. You can see comments, likes, and shares in real-time, so you can engage with your followers more effectively.

3. Analyzing Performance: Hootsuite offers in-depth analysis on your LinkedIn activity, such as engagement rates, audience growth, and click-through rates. This data helps you understand what works and what doesn’t, making it easier to optimize your LinkedIn strategy.

4. Collaboration: If you’re working with a team, Hootsuite offers collaboration features that allow multiple people to manage your LinkedIn page together. This ensures that your LinkedIn page is more consistent, and everyone is on the same page.

Tips for Using Hootsuite for LinkedIn

Here are a few tips to help you get the most out of Hootsuite for LinkedIn:

1. Use LinkedIn-specific features: LinkedIn has some unique features, such as LinkedIn Pulse and LinkedIn Groups. Make sure you’re utilizing these features for your business.

2. Customize your LinkedIn post: Know that LinkedIn posts perform best when personal and thoughtful. Edit your LinkedIn posts in Hootsuite to make sure each one is crafted with care.

3. Create LinkedIn-specific campaigns: LinkedIn is different than other social media platforms, so create campaigns specific to LinkedIn. This might include things like job postings, company milestones, or employee spotlights.


Using Hootsuite for LinkedIn can save you time and streamline your LinkedIn strategy. By scheduling posts, monitoring activity, and analyzing performance, Hootsuite can help you create a stronger and more consistent LinkedIn presence for your business. With these tips, you can ensure that you’re making the most out of Hootsuite for LinkedIn and enhancing your LinkedIn strategy.


1. Is Hootsuite expensive?
Hootsuite offers various pricing options, including a free plan. Depending on the size of your business, you might outgrow the free plan, but Hootsuite offers many affordable options.

2. Can I use Hootsuite for other social media platforms?
Yes, Hootsuite allows you to manage all your social media platforms, including Facebook, Twitter, Instagram, and more.

3. Is Hootsuite hard to use?
Hootsuite is very user-friendly and intuitive. It may take some time to get the hang of it, but there are many resources, tutorials, and customer support available.

4. Can I collaborate with others on Hootsuite?
Yes, Hootsuite offers collaboration features that allow multiple users to manage social media accounts together.

5. Does Hootsuite offer any analytics?
Yes, Hootsuite offers in-depth analysis of your social media accounts, including engagement rates, audience growth, and more.

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