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Inbound Marketing on Facebook: 6 tips to apply!

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Are you looking for ways to increase your company’s sales? If the answer is yes, know that the Inbound Marketing may be the best solution!

Unlike traditional marketing or Outbound Marketing, in Inbound Marketingyou provide reasons for the customer to come to you.

That is, your company does not need to spend time and money investing in advertisements for people who may not be interested in your product or service, or making calls or sending emails to equally disinterested people.

As if that weren’t enough, moreover, the Inbound Marketing makes it possible measure all actions taken — such as how many people viewed certain content, what was the click-through rate, conversion rate, etc.

In general, with all the analyzes in hand, it is possible to optimize these actions in search of a better return on investment (ROI) in Digital Marketing.

With all this in mind, I organized six simple but very effective tips about the use of Inbound Marketing on Facebook. Follow me!

First of all, know what Inbound Marketing is!

O Inbound Marketing nothing more than a digital marketing strategy totally focused on attraction, relationship, sales and consumer delight.

For this, it is composed of a set of other Digital Marketing strategies that, at first, contribute to the content creation and distribution understanding the needs of the target audience and creating the perfect conditions for them to get closer to the company.

Tip: What does Inbound Marketing mean? Understand now!

Why do Inbound Marketing on Facebook?

It’s not by chance that Facebook is among the biggest technology companies in the world — along with Amazon, Apple and Google — and no matter how many new social networks emerge, Facebook remains one of the most used in the world:

According to the company itself, Facebook has about 1.9 billion active users every day!

Daily Facebook Users

For this reason alone, the importance of making Inbound Marketing at the Facebook. Right? But if it still wasn’t enough, other recent data may convince you why invest in this social network:

  • More than half (about 60%) of all people on the Internet use Facebook;
  • Each user accesses Facebook, on average, 8 times a day;
  • Approximately 400 new accounts are created every minute;
  • Also per minute, there are 4 million likes — and so on.

Is it worth investing in this social network or not?! I would say the probability of your audience being on Facebook it’s very high!

In view of all this, it is necessary understand how the dynamics of this channel work — which, as you can see, is one of the most important channels of Digital Marketing —, especially if you usually work with organic accesses, which do not use ads, for example.

So for all your publications to appear to the right people, you need to understand what are the factors that influence the performance of content in Facebook. Are they:

Who posted?

Have you noticed that, when viewing the contents of a certain person, soon they start to appear more often to you? Know that the algorithm of Facebook is who is acting behind it!

In that sense, the Facebook also gives higher priority to the profiles you interact with and exchange messages with the most. Watch!

When did you post?

Not much of a mystery here: the more recent your post, the more likely people online at that time are to see it.

Therefore, it is interesting to know what are the hours that your audience is on Facebook, after all, the idea is to impact them with your content!

Tip: Learn how to create the Facebook Ads campaign of your dreams

content type

Facebook’s algorithm knows exactly which subjects keep people’s attention longer. Thus, publications are organized based on the type of content that each person interacts with the most.

Imagine someone who likes to enter the Facebook mainly to pass the time with lighter and more fun content. As this person ends up interacting more with memes and comedy videos, for example, these are the types of content that will appear as a priority for them.

Now, in the case of someone who uses the Facebook to get information, share and discuss more controversial and complex issues, this person probably feels more engaged with “textões” type content. Therefore, these will be the most common types of content when she is on Facebook.

This is where the importance of knowing the type of content that most attracts and engages your persona becomes clear: this care with personalization, when it comes to plan the production and distribution of your contentcan make a big difference in the results of your strategy!

Content engagement

You know that content that everyone likes, comments and tags other people? That’s what Facebook focuses on. That’s why he keeps appearing to people for a longer time.

And in addition to all characteristics of Facebook mentioned so far, there is one in particular that deserves even more attention: the existence of communities!

Just to give you an idea, 90% of online message exchanges related to banking products or services take place in communities. There are several on Facebook, where brands can take advantage to improve their image through insights, debates or even to listen more closely. the interests of the public.

Think with me: if a company has an active voice within a community, it manages to attract the watchful eye of many consumers, whose pains can be resolved with the solutions provided by that company!

So, whenever possible, you can still invest in paid media to increasingly strengthen your reach and, consequently, your engagement — since people who follow your page will not always be able to see your content organically.

How to do Inbound Marketing on Facebook?

As with any other channel, if you neglect to plan your strategy of Inbound Marketing on Facebookit will be like driving a car without having a clear view of the windshield.

In other words: your company may not get where it wants to go and still have many difficulties along the way! So check out six tips on how to do it. Inbound Marketing on Facebook:

1. Define your persona

The persona is the representation of your ideal customer. In this way, it is the union of behaviors, demographic and personal characteristics, as well as goals, concerns and challenges faced by them on a daily basis.

In a strategy of Inbound Marketingdefining the persona clearly and precisely helps your company to:

  • Find the voice tone of your brand;
  • Define what are the best types of content to achieve your goals;
  • Determine content planning — to say exactly what your persona needs to hear.

2. Explore various content formats

Facebook has a few content formats:

  • Photos;
  • carousels;
  • Videos;
  • Texts;
  • lives;
  • Stories.

And for each of them, there’s a different approach you can use to grab your persona’s attention:


Many people have problems they are looking for solutions to, and with this type of content, you not only help them, but you can also increase their reach and engagement by presenting quick tips or small tutorials.


Just in the last week, do you know how many videos you watched? This content format is taking over the internet and I will now show you why:

  • On average, people watch 16 hours of online video per weekwhich corresponds to an increase of 52% in the last two years;
  • Videos will account for 82% of all internet traffic until the end of 2022;
  • People are twice as likely to share video content compared to any other type of content;
  • 64% of consumers make a purchase after watching videos from a brand;
  • Less than 5% of companies use video ads on facebook (this is a great opportunity for those who want to stand out!).

To attract the attention of your persona with videos, in the first three seconds because they are decisive to keep you watching until the end!

Regardless of the content formats, also be sure to apply storytelling techniques, in addition to the following tips:

3. Use hashtags

At first glance, many people ignore it, but hashtags increase the reach of contentallowing them to be seen by more people and even those who are ready to buy your product or service.

For this, it is essential that you research which are the best keywords for your business — which can be found in tools like SEMrush and Google Keyword Planner — to use only the most relevant hashtags in your content. In this case, less is more!

Tip: Top 10 Keyword Tools + 1 Gift

4. Interact with the audience

Whenever people interact with content, they expect be answered and, from the moment you know your persona, it becomes easier to adapt all your communication. Some tips are:

  • Respond to all comments and messages — and as soon as possible;
  • Clarify doubts objectively;
  • Maintain your brand’s tone of voice;
  • Mention people’s names;
  • Thank you for the interaction, whether negative or positive.

5. Advertise on Facebook Ads

With Facebook Ads, you can create ads inside facebook to promote a brand, product or service.

As we like to say and repeat here at Franetic: context is very important. To advertise on Facebook, you should always consider the goals and needs of each company to set the campaign budget and track results.

6. Keep an eye on metrics and indicators

By tracking metrics and indicators, it will be easier align content strategysetting goals and measuring the performance of your business in the market.

Tip: Digital Marketing Indicators and Metrics: Learn how to use them

Inbound Marketing is with Organic!

If you’ve come this far, you’ve certainly understood the importance of using the Facebook in the strategy of Inbound Marketing.

You have probably also come to the conclusion that this work must be done by competent and experienced professionalsso that your company makes the most of the advantages of Digital Marketing and has sales growth!

We, from Organic Digital, add more than 15 years of experience and we have a qualified team to develop actions that will transform your company into a protagonist in the digital world.

Do you want to reach that level? Then take the first step performing our Digital Marketing diagnosis — completely free of charge!

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