It shouldn’t be news to you that the Instagram is one of the social networks with greater potential for generating sales of the present.
In addition to having over 1 billion active accounts and continues to grow, people are already used to using Instagram to get more information about products or services they want to buy.
With all that in mind, I brought you some ways to use the Instagram to turbocharge your inbound marketing strategy and generate even more sales. Follow me!
What is Inbound Marketing?
O Inbound Marketing is a Digital Marketing methodology used to attract potential customers, relate and earn their trust (even before the sale).
Unlike Outbound Marketing — in which your company goes after potential customers to actively offer your products or services — in Inbound Marketingare the customers who come to you.
This happens through the provision of quality content, using Content Marketing in different channels, such as blog and social networks. And that’s where the Instagram goes into!
Tip: Content Marketing Planning: 14 tips to create your own
Why do Inbound Marketing on Instagram?
The choice of Digital Marketing channels used in the Inbound Marketing It varies depending on your budget and business persona, for example, but one thing is for sure:
so that your strategy of Inbound Marketing be successful, it is important to talk not only about matters of common interest between your company and the persona, but also in content format that she likes to consume the most and on the channel she is on the most.
O Instagram is one of the most used social networks worldwide, with Brazil ranking third among the countries with the highest number of active accounts!
This means that more than half of the Brazilian population is on Instagram and accesses it every day. By the way, the usage time is also impressive: in Brazil, the daily average is 3h30, occupying once again the third place among the countries that spend more time on this social network. Do you see where we’re going with all this?
If your company has not yet invested in Instagramnow is the time to start creating content in the most diverse formats at your disposal: image, carousel, Reels, Stories… and enjoy it all in one strategy of Inbound Marketing!
How to do Inbound Marketing on Instagram?
Step zero should be understanding and defining what is the top, middle and bottom of the funnel for your business. then create editorial lines that will work all stages of this funnel within the social network.
After all, just like any other Digital Marketing channel, Instagram can also be used to raise awareness of your followers about your product or service along the buying journey!
1. Define your persona
The persona is the representation of your ideal customer and, as I mentioned before, the application of Inbound Marketing depends on the recognition of interests, preferences and other characteristics of your persona.
That way, you’ll be able to talk to the right person in the right way, increasing your sales results as a result.
Tip: Persona and target audience: understand the main differences
2. Attract followers with good content
O Instagram is, first of all, a visual social network. Therefore, one of the great secrets to succeed in it is to invest in a good design of publications and in an intelligent and thought-provoking copy (caption).
In this sense, what you can do is take advantage of the content produced for your blog, for example, just to adapt them to the content formats of Instagram and other social networks of your brand.
Currently, the reels it is the format that has the highest delivery, so if you are thinking of a way to attract more followers without investing in paid traffic, this is a good idea.
And also don’t forget that, in addition to educating content for social networks — especially Instagram — needs to have a dose of entertainment and encourage the relationship!
3. Use hashtags
Hashtags are great ways to use keywords related to your business to make it easier for you to be found by people who are already searching for those topics.
Another common use is to create a hashtag specific to your brand or campaign. However, when using any type of hashtags in your posts, be careful not to don’t exaggerate nor end up using those banned by the Instagram!
4. Interact with followers
As the name itself makes clear, social networks are made to enable interaction between people. For this reason, it is essential to adapt your strategy to ensure this interaction.
So you not only stimulate engagement, but also the perception of being an accessible brand. So, never fail to encourage conversations, let alone respond to your followers — either by message or in the comments!
5. Invest in partnerships
Partnerships with other profiles — who deal with topics similar to yours — or with influencers, who usually have a large following, can increase the reach of your brand.
In addition, followers who arrive through partnerships already have an idea about the solutions offered by your company, precisely because already had a first contact with her before, which is also very positive!
6. Drive followers to a landing page
To be closer and closer to turn your followers into customers you should also offer an incentive to get their contact information and permission to engage directly in other channels.
This incentive can be free material, more in-depth, about a specific topic and interest of your persona — e-books, mini-courses, templates, etc. So, when they convert on a landing page to receive the material, the followers also become leads for your company.
Here’s a basic landing page example:
Oh, and so that you can have good results in this conversion step landing pages need to request strategic data of leads. In this way, it is possible to deepen the relationship, personalizing each message, email or even commercial proposal!
7. Track metrics and indicators
Monitor the metrics and indicators of your sales strategy Inbound Marketing on Instagram it is very important to identify the profile of the most engaged followers and adjust the creation or distribution of content, for example.
In addition, you should also track metrics financial your strategy — especially if you invest in ads.
Tip: Digital Marketing Indicators and Metrics: Learn how to use them
Optimize your Inbound Marketing with Organic!
Want to take the next step in your sales strategy? Inbound Marketing and sell more for Instagram?
Before starting, it is important to be well aware of your company’s Digital Marketing maturity level. To do this, request our free digital marketing diagnosis.
With it, you will know exactly which way to go, in a totally personalized way: Organic is a Digital Marketing agency specialized in Inbound Marketing and we have the experience to guide you towards success!