Informa TechTarget Partners with Outreach: Elevating Sales Pipeline Through Intelligent Prospecting
In an exciting new development for the B2B sales landscape, Informa TechTarget, a global growth accelerator known for its expertise in intent data, has joined forces with Outreach, the leading workflow-first sales execution platform. This strategic partnership is set to transform how companies prospect and engage with potential buyers, enabling them to build and accelerate their sales pipelines like never before.
The Power of Integration: What It Means for Sales Teams
The integration of Informa TechTarget’s market-leading intent data with Outreach’s innovative platform empowers sales teams to streamline their workflows and enhance their engagement strategies. By directly linking buyer research to sales actions, clients can expect to see an increase in meeting bookings, more impactful conversations, and a robust sales pipeline that drives deal velocity.
Addressing Key Sales Challenges
Jillian Coffin, Senior Vice President of Customer Enablement and Strategy at Informa TechTarget, noted that approximately 90% of initial conversations with Business Development Representatives (BDRs) do not advance in the sales cycle. This integration directly tackles this challenge by facilitating timely and relevant engagement. “Our new integration fuels the engagement necessary to maximize conversion and pipeline impact,” she stated.
Key Features of the Integration
The integration offers a suite of features aimed at improving productivity and conversion rates for sales teams:
Streamlined Workflows: Seamlessly connect Priority Engine, Informa TechTarget’s proprietary purchase intent data platform, with Outreach to maximize sales efficiency.
Instant Prospect Addition: Quickly and easily add Active Prospects into relevant Outreach sequences—all with a single click.
- Automated Exporting: Regularly export Active Prospects to topically aligned Outreach sequences, ensuring no engagement opportunity slips through the cracks.
Benefits of the Partnership
This strategic collaboration provides several compelling advantages:
1. Enhanced Efficiency and Focus
With person-level intent data, sales representatives can swiftly identify and prioritize prospects who have shown a strong interest in solutions. This enables them to focus their efforts on accounts demonstrating clear buying signals.
2. Timely Engagement
Informa TechTarget continuously identifies new prospects from in-market accounts actively researching relevant topics. By delivering these permissioned buyers directly to Outreach, the integration significantly reduces the time from intent signal to outreach, allowing sales reps to connect with prospects right when they’re seeking solutions.
3. Improved Conversion Rates
Real-time insights into each buyer’s specific needs, pain points, and areas of interest equip sellers with valuable contextual intelligence. With this information, sales professionals can personalize their outreach, driving meaningful conversations that result in higher conversion rates.
Available Now for Subscribers
The Informa TechTarget-Outreach integration is currently available at no additional cost to subscribers of Priority Engine Sales. Customers must maintain both a Priority Engine Sales subscription and an Outreach license to utilize this powerful integration.
For more details, click here.
About Informa TechTarget
Informa TechTarget is not just a name; it’s a powerhouse in the B2B technology sector. With a robust network of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget provides unparalleled insights and information that influence the buying journey.
Some of the services they offer include:
Trusted Information: Shaping industry standards and informing investment.
Strategic Guidance: Delivering intelligence and advice that influences business strategy.
Impactful Advertising: Growing brand reputation and establishing thought leadership.
Custom Content Solutions: Engaging audiences and prompting actionable responses.
- Precision Targeting: Generating intent and demand to boost conversion rates.
For more about what they can offer, visit informatechtarget.com and follow them on LinkedIn.
In an ever-evolving digital landscape, companies must leverage every tool at their disposal to succeed. The Informa TechTarget and Outreach partnership is a game-changer, providing sales teams with the resources they need to identify, engage, and convert prospects efficiently. Don’t miss out on this opportunity to revolutionize your sales strategy!
