Jamie Starr named marketing director at National Ability Center.

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National Ability Center Welcomes Jamie Starr as New Marketing Director

The National Ability Center (NAC), a beacon of empowerment for individuals of all abilities based in Park City, has exciting news—Jamie Starr has been appointed as the organization’s new Marketing Director. This strategic hire marks a significant step forward in the center’s mission to foster inclusive outdoor recreation and adventure for everyone.

A Strategic Vision for Empowerment

In a statement filled with enthusiasm, Willie Ford, CEO of the NAC, expressed his excitement over Starr’s appointment. "We are thrilled to welcome Jamie to the National Ability Center," Ford emphasized. His diverse skill set as a marketing leader, combined with deep connections in the outdoor industry, positions Starr as an invaluable asset to the organization. Ford remarked that there “could not be a better leader to help us execute our strategic vision and prepare for the 2034 Olympic and Paralympic Games right here in Utah.”

Experience that Makes a Difference

Starr isn’t new to the outdoor scene. With nearly two decades of experience under his belt, he has held pivotal marketing roles with some of the most innovative brands in the industry, including Backcountry, The North Face, DPS Skis, the Oberalp Group, and Spyder Active Sports. This wealth of knowledge will undoubtedly amplify the NAC’s efforts in promoting adaptive recreation and community engagement.

A Personal Mission

For Starr, joining the NAC is more than just a job; it’s an evolution of his heartfelt commitment to nonprofit work. "While I’ve spent years supporting and leading nonprofits, first as a lawyer and then through board service, joining the National Ability Center marks a meaningful evolution," he stated. His vision for the NAC is expansive and invigorating, aiming to elevate its impact not just locally, but on a national scale. "I’m honored to join the executive leadership team at such a pivotal moment — and to help guide the NAC’s next chapter as we look toward the 2034 Olympic and Paralympic Games and beyond,” Starr added.

Commitment to Community and Conservation

Starr’s dedication extends beyond the NAC. He also serves on the board of Western Resource Advocates, a respected nonprofit that focuses on protecting the West’s land, air, and water. This commitment reflects his holistic approach to both community service and environmental stewardship, ensuring that the NAC’s initiatives align with broader conservation goals.

Conclusion: A Bright Future Ahead

The National Ability Center is poised for an exciting future with Jamie Starr at the helm of its marketing efforts. His leadership promises to enhance the center’s visibility, drive community engagement, and expand its reach in preparation for the upcoming Olympic events.

For more information about the National Ability Center and its transformative programs, visit discovernac.org.

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