Exciting Leadership Change at Canterbury Park
Canterbury Park Racetrack and Casino located in Shakopee has exciting news—Jennifer Lauerman is stepping up to the role of Vice President of Marketing and Entertainment! This development signals a vibrant new chapter for the racetrack, known for its rich programming and fan engagement.
A Proven Track Record
Before taking the reins at Canterbury Park, Lauerman made her mark as a partner at Bold North Associates, where she played a crucial role in managing high-profile events like the Taste of the NFL and Taste of the Draft. Her experience in these culinary and sports realms equips her with a distinctive skill set that will bolster Canterbury Park’s marketing initiatives.
Prior to that, Lauerman served as the Senior Director of Partnership Marketing for the Minnesota Super Bowl Committee. Her extensive background in handling large-scale events positions her as an invaluable asset to enhance the diverse offerings of Canterbury Park, engaging both casual fans and committed racegoers alike.
What’s Next for Canterbury Park?
Under Lauerman’s leadership, Canterbury Park is poised to embrace innovative marketing strategies that resonate with a broader audience. As the entertainment landscape continues to evolve, her experience and vision could usher in unique events and partnerships, forging stronger community ties and amplifying customer experiences.
This move reflects Canterbury Park’s commitment to not only enhance the guest experience but also adapt to the ever-changing dynamics of the marketing world. With a fresh perspective and a wealth of knowledge, Lauerman is ready to take on the challenge of elevating Canterbury Park to new heights.
Stay tuned for upcoming announcements and initiatives from Canterbury Park as they look to redefine their marketing approach under Lauerman’s leadership. For more updates, visit Canterbury Park’s official site and keep an eye on the local news.
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