“Brewing Altitude” celebrates nearly two decades of partnership between JetBlue and Dunkin’ serving travelers together
JetBlue Unveils Exciting New Dunkin’ Livery: “Brewing Altitude” Takes Flight
BOSTON (May 12, 2025) – JetBlue (Nasdaq: JBLU) and Dunkin’, America’s leading brand for coffee and donuts, have just launched a colorful new livery that celebrates their enduring partnership. The rejuvenated Airbus A320, aptly named Brewing Altitude, flaunts Dunkin’s iconic pink and orange color palette, enhanced with a whimsical array of donuts and coffee motifs. This striking aircraft design was unveiled during a festive gathering in Boston, where both brands have flourished among a devoted customer base.
A Flavorful Partnership Since 2006
The JetBlue and Dunkin’ collaboration began in 2006, when the airline introduced their customers to Dunkin’s Original Blend coffee at heights of 35,000 feet. By 2011, Dunkin’ solidified its position as JetBlue’s exclusive onboard coffee provider. Today, they’re elevating their partnership to new levels as Brewing Altitude soars across JetBlue’s vast network.
Quotes from the Brass: A Foundation Built on Heritage
“Dunkin’ has been part of the JetBlue journey for nearly two decades, and we’re proud to showcase this partnership with a livery that reflects the fun and bold spirit of both brands,” expressed Marty St. George, president of JetBlue. “Sharing our Boston roots and commitment to delighting loyal customers, this collaboration not only highlights our journey but also our fans’ unwavering love for both brands.”
“It’s more than just coffee at high altitudes; this represents a union between two cherished brands united by a passion for serving and energizing our customers,” remarked Scott Murphy, president of Dunkin’. “From Boston to beyond, we’re delighted to see our distinctive pink and orange take to the skies, celebrating those who have woven Dunkin’ into their everyday lives, even at cruising altitude.”
Special Promotions: Sip and Soar to New Heights
Monday Pick-Me-Up: Exclusive Rewards
To kick off the week with a bit of joy and honor the new livery, JetBlue and Dunkin’ are rolling out an exciting reward for travelers flying on Brewing Altitude on Mondays. This promotion runs from May 19 through September 1a, providing TrueBlue members who travel on specific routes aboard the aircraft a chance to earn Mosaic 1 status. Additionally, Dunkin’ Rewards® members flying with these unique flights will enjoy a three-month Boosted status. Current Mosaic flyers can also rack up 20 bonus tiles, which will be added to their 2025 tile tracker, while existing Boosted Status members will earn double points on qualifying purchases for three months.
With this initiative, JetBlue and Dunkin’ are rewarding their loyal customers and enhancing their travel experiences. For full terms and to explore the routes featured under the Brewing Altitude promotion, visit jetblue.com/sale/jetblue-dunkin-monday-pick-me-up.
Brewed in Boston: A Perfect Match
With a legacy of 75 years in Boston, Dunkin’ is the quintessential coffee brand in America’s City of Champions. This pairing with JetBlue, the largest leisure airline from Boston, feels destined, as JetBlue showcases a commitment to both the city and New England. They lead the local market with approximately 30% more mainline seats than their closest competitor. JetBlue boasts the most flights from Boston Logan International Airport (BOS) to California, Florida, and the Caribbean, elevating the partnership to new heights.
What Lies Ahead: More Joint Promotions on the Horizon
JetBlue and Dunkin’ aren’t stopping here; they promise even more exciting special moments and promotions in the future. To delve deeper into JetBlue’s special liveries, take a look at these details.
About JetBlue: Wings of Connectivity
JetBlue is recognized as New York’s Hometown Airline®, serving as a primary carrier in destinations like Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando, and San Juan. JetBlue proudly connects customers to over 100 locations across the U.S., Latin America, Caribbean, Canada, and Europe. Discover more about flying with JetBlue and find the best fares at jetblue.com.
About Dunkin’: A Legacy of Flavor
Dunkin’, established in 1950, is America’s top coffee and donuts brand, with over 14,000 locations in nearly 40 global markets. Part of the Inspire Brands family of restaurants, Dunkin’ serves millions every day. For more information on Dunkin’, check out DunkinDonuts.com and InspireBrands.com.
a. Brewing Altitude is scheduled for routine maintenance on Monday, June 30 and Monday, July 7, and will not be eligible for the Monday Pick-Me-Up promotion. Please note that dates are subject to change.
