Josh Marshall Takes the Helm of Marketing & Communications at Hamilton Lugar School
Introducing a Proven Leader in Marketing
Josh Marshall has been appointed as the new Director of Marketing and Communications for the Hamilton Lugar School (HLS) at Indiana University (IU). With over a decade of experience in leadership, fundraising, and marketing, Marshall is set to elevate HLS’s visibility and engagement in the ever-evolving field of global studies.
A Vision for the Future
Dean John Ciorciari echoes the enthusiasm for Marshall’s appointment, stating, “Josh brings excellent communication and leadership skills and compelling ideas on how to ensure that prospective students, employers, institutional partners, alumni, and others know about and engage with the great work being done at HLS.”
A Dynamic Career Journey
Marshall’s career has been a tapestry of diverse experiences that have shaped him into a marketing guru:
Early Beginnings: A graduate of IU Indianapolis, Marshall started his journey in photojournalism, working for AIM Media, followed by notable stints at Fox 59 and CBS 4.
- Freelance Expertise: As a freelance content creator and consultant, he crafted engaging campaigns for major brands like Gatorade, Jet Blue, and Goodwill Industries, showcasing his ability to communicate effectively across different platforms. His work on IU’s “Fulfilling the Promise” ad campaign stands as a testament to his creative prowess.
Transitioning to a New Frontier
With the media landscape evolving—particularly the shrinking newsrooms—Marshall shifted gears in 2018 to become the Visual Media Manager at the American Legion National. Here, he traveled the country, creating compelling content that not only engaged audiences but also boosted membership and brand visibility.
Notable Achievements at American Legion
During his tenure, Marshall made substantial contributions, including:
- Developing Podcasts and a documentary series
- Growing membership in the American Legion Amateur Radio Club
In 2020, Marshall transitioned to the Director of Marketing and Communications for the American Legion Department of Indiana, where he oversaw:
- Online legislative advocacy
- Market research and competitive analysis
- Management of social media, press releases, website, and mobile app
Two years later, his remarkable efforts culminated in a promotion to Executive Director, where he successfully engaged and retained 63,000 members and spearheaded fundraising efforts that generated over $3 million through public donations, grants, and foundational partnerships.
Lifelong Learning and Professional Development
Always seeking to broaden his expertise, Marshall has earned valuable certificates in Google Analytics, HubSpot Email, and Inbound Marketing, as well as Lynda Search Engine Optimization fundamentals. His commitment to personal development reflects his readiness for the challenges ahead.
Embracing New Challenges at HLS
As Marshall steps into his new role, he expresses his excitement and honor: “I’m excited to support HLS’s faculty and leadership as they shape the next generation of changemakers who will foster a more connected and collaborative world. I look forward to showcasing the school’s impact on global affairs and elevating HLS as a global leader in international studies, ensuring its programs, research, and initiatives receive the recognition they deserve.”
In summary, Josh Marshall’s appointment as the Director of Marketing and Communications at the Hamilton Lugar School represents a significant step forward in amplifying the school’s influence and visibility. His unique blend of experience, creativity, and leadership comes at a pivotal time for HLS as it aims to position itself as a leader in global education.
For further insights into Marshall’s vision and HLS initiatives, visit the Hamilton Lugar School website.
