JTB Group’s FY2024 Financial Results: A Snapshot of Resilience and Growth
Tokyo, Japan, May 23, 2025—In a remarkable display of adaptability and vision, JTB, one of Japan’s foremost travel solutions providers, has unveiled its consolidated financial results for the fiscal year 2024. This report highlights the company’s impressive maneuvering in a post-pandemic travel landscape.
Consolidated Financial Highlights
Navigating a Transformative Year
The theme guiding JTB Group’s operational strategy in FY2024 was clear: "Our vision for tomorrow shapes our actions today and determines how we transform our business model." As the final stage of Phase 2 in the medium-term management plan, titled Pioneering Ways to Bring People, Places, and Possibilities Together in a New Era, JTB saw remarkable growth across diversified segments.
- The global tourism industry has rebounded to 98% of pre-pandemic levels, with Japan welcoming an astounding 36 million inbound visitors, marking an all-time high.
Under this backdrop, JTB achieved significant milestones, realizing 128% of its target operating income, attaining a target of 11.6 billion JPY. This growth stemmed from strategic investments in various sectors, marked by promotions for digital transformation (DX), innovative project management, and recruitment aimed at enriching human resources.
Key Initiatives Driving Growth
Inbound Travel Surge: A substantial rise in online individual sales and tour bookings drove inbound travel to Japan, alongside a boost in travel from European, American, and Asian markets.
International Events: JTB stepped up its role in major global events, such as the Olympic and Paralympic Games in Paris 2024, and Expo 2025 in Osaka, stimulating business growth and expansion.
Global Business Expansion: The company’s global operations flourished, bolstered by the resurgence of travel flows and initiatives like "Departing Globally, Arriving Globally," marking a significant increase in demand for MICE and incentive travel solutions.
Successful Trading Business: High occupancy rates propelled sales of consumables in accommodation facilities, along with record-high transaction volumes in payment services due to a surge in inbound demand.
- Challenges and Opportunities: While domestic travel faced headwinds due to reduced consumer spending driven by inflation, overseas travel showed promising growth.
Group Performance Overview
Here’s a quick look at key metrics as of March 31, 2025:
- Consolidated subsidiaries: 111 (22 in Japan, 72 globally, 17 affiliated)
- Employee count: 19,376 (an increase of 383 since FY2024)
Business Segment Breakdown
Tourism Sector: Diversification and Innovation
Corporate Travel Expansion
JTB broadened its service offerings in enterprise and education markets, and delivered elevated experiences in the sports sector, exemplified by the MLB™ WORLD TOUR TOKYO SERIES Official Ticket Hospitality Package.
Individual Travel Growth
The evolution of the OMO model fostered customer engagement across multiple channels. The "Nihon no Shun" campaign rekindled interest in domestic travel sectors, driving demand toward Japan’s hidden gems. Despite external challenges, overseas travel thrived, especially in North America and Europe.
Sustainability Initiatives
As part of its commitment to sustainability, JTB collaborated with the JTB-Affiliated Ryokans and Hotels Federation, promoting eco-friendly tourism practices.
Area Solutions Driving Digital Transformation
Tourism DX Sector
The sales and distribution for platforms like Goodfellows JTB and JTB BÓKUN surged, capturing unprecedented ticket sales and reservation management for activities, thus facilitating smoother access to attractions.
Destination Management and Development
Donations through the Hometown Tax Donation Program reached new records. A hundred years of history was celebrated with the JTB Timetable, marking its significant contribution to the travel industry.
Business Solutions: Meeting Consumer Needs
Enhanced Meetings & Events
JTB’s proactive approach in the Meetings & Events sector addressed new client challenges, especially with hybrid events, thus amplifying ROI measurement strategies.
Global Business: Capitalizing on Opportunities
Expanding Global DMC Operations
The robust growth in the DMC sector saw JTB flourish, from increased bookings for global arrivals to significant gains in educational travel across the Asia-Pacific region.
MICE Demand Capture
Enhanced global sales structures and a focused ABM strategy enabled JTB to satisfy the evolving MICE demand, particularly in inbound incentive travel to Japan.
Looking Ahead: FY2025 Forecast
As JTB embarks on a transformative journey into Phase 3: "Growth and Leap Forward," fiscal year 2025 is positioned as a pivotal period for growth. The company is set to undertake bold innovations aimed at adapting to the dynamic market environment, targeting sales of 1.298 trillion yen and an operating profit of 12 billion yen.
A Vision for Sustainable Growth
At JTB, the ethos of building connections between people, destinations, and organizations remains at the forefront. With a commitment to collaboration and innovation, JTB is not just driving business but also fostering relationships that bring people, places, and possibilities together.
For further information or press inquiries, please contact JTB Corp. Public Relations at +81 3 5796 5833.
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