Kate Moss’s lifestyle brand shuts down in under three years.

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The Rise and Fall of Kate Moss’s Cosmoss: A Dream Deferred

When Kate Moss, the iconic supermodel, stepped into the world of entrepreneurship with her lifestyle brand Cosmoss, she aimed to carve a niche rivalling that of Gwyneth Paltrow’s successful wellness empire, Goop. However, just three short years after its grand launch at Harrods in 2022, the dream has sadly come to an end as the brand has officially closed its doors.

A Bold Launch and Ambitious Claims

Launched amidst much fanfare, Cosmoss promised to be a beacon of balance, restoration, and love in the hectic world of wellness. Moss claimed to have tapped into a wellspring of knowledge and healing previously untouched by scientists—going so far as to proclaim her flagship product, a £105 skin oil called Golden Nectar, as a miracle cure for eczema.

“I have friends with eczema… You put this on – and gone, the next day,” she enthusiastically shared in a video with a fashion writer, exclaiming the unexpected results of her creations.

Kate Moss

The Products: A Family Affair

Cosmoss offered an eclectic mix of products, including a variety of herbal teas, skincare items, and even a book filled with 150 positive messages. The brand mirrored Moss’s personal evolution, moving from her tumultuous modeling career—marked by the infamous “Cocaine Kate” controversy in 2005—to a more holistic lifestyle approach.

Her daughter, Lila, a budding model, was a prominent figure in events promoting the brand, which further emphasized the family-centric ethos that underpinned Cosmoss.

Financial Struggles and Liquidation

Despite its promising start, financial woes loomed large. Documents filed at Companies House disclosed that Cosmoss owed lenders over £405,000 while holding assets worth just over £315,000. This bleak financial state ultimately led Moss to place Cosmoss into voluntary liquidation on June 18.

Before this decision, staff members reported going unpaid since January, raising further concerns about the viability of the company.

Trademark Challenges and Future Prospects

Adding to the setbacks, Cosmoss struggled to secure trademark status in the United States—an essential step for any brand seeking to expand internationally. Although Moss successfully trademarked the brand for certain products in the UK, the lack of US recognition severely limited growth potential.

Moreover, while Moss was the largest shareholder, the brand’s official accounts remain overdue, with expectations to encompass an 18-month period ending in December 2023.

Conclusion: A Dream Cut Short

The closing of Cosmoss serves as a sobering reminder that even the most high-profile personalities can encounter difficulties in the fiercely competitive realm of lifestyle branding. While Kate Moss’s transition from supermodel to lifestyle entrepreneur inspired many, the ultimate failure of her venture raises questions about the sustainability of personal branding in the wellness space.

Though the website still stands online, it currently no longer offers products for purchase, symbolizing the end of an era for a brand that promised much but delivered little.

For more insights into the world of lifestyle brands, check out Forbes Lifestyle and see how the industry is evolving.

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