### Keith Lawler Launches LAUDHAUS: Pioneering Sonic Branding in Ireland
**In an exciting move for the branding landscape**, Keith Lawler, formerly the creative director at Folk VML, has embarked on a groundbreaking venture. He has launched **LAUDHAUS**, the first agency in Ireland specializing in **sonic branding**—an innovative approach that leverages the power of sound to create **resonant brand identities**.
#### The Vision Behind LAUDHAUS
“Sonic branding is one of the most under-utilized strategic tools available to brands today,” asserts Lawler. He understands that **every brand has a voice**—intentional or otherwise. At LAUDHAUS, the mission is clear: **to design that voice with purpose**, ensuring brands stand apart in a crowded marketplace.
**Citing influential research** from industry leaders such as Byron Sharp, Ipsos, Kantar, and Caltech, Lawler emphasizes that **sonic branding is essential** for any comprehensive brand ecosystem.
#### A Holistic Approach to Sonic Identity
At LAUDHAUS, the approach to sonic branding transcends mere jingle creation. Lawler explains, **“We take a strategic route to crafting every element of a brand’s sonic identity.”** This includes everything from **sonic logos and brand music** to **advertising assets, UI sounds, social media content, in-store experiences, events**, and even **hold music**.
– **Sonic Logos**: Short audio signatures that encapsulate the essence of a brand.
– **Brand Music**: Tailor-made compositions that evoke desired emotional responses.
– **UI Sounds**: Audio cues that enhance user experience across digital platforms.
The ultimate aim is to ensure **consistency** across all touchpoints, reinforcing the brand’s unique DNA.
#### Lawler’s Impressive Background
Lawler’s career is a testament to his expertise. He has delivered award-winning campaigns for **prestigious brands** including **Adidas, An Post, Bank of Ireland, Bord Gáis Energy, Lidl, Qatar Airways, Virgin,** and **Vodafone**. His work has garnered accolades from top industry awards such as **Cannes Lions, MENA Cristals, Clios, Eurobest,** and many more.
##### From Advertising to Technology
In addition to his vast experience in advertising, Lawler founded **Firstage** in 2014, a pioneering music technology company that merged his passions for music and technology. One of its remarkable achievements was hosting the **world’s first live-streamed augmented reality concert** in 2018, showcasing his innovation in the music industry.
#### A Multifaceted Artist
Beyond his professional endeavors, Lawler has made significant waves as a **musician**, releasing four critically acclaimed albums with the bands **Giveamanakick** and **SWEETS**. Touring globally, he has shared the stage with renowned acts like **Yeah Yeah Yeahs, Deftones, Fugazi,** and **Dinosaur Jr.**, further showcasing his diverse talents.
### Conclusion: The Future of Sonic Branding
With the launch of LAUDHAUS, Keith Lawler is poised to change the way brands communicate through sound. As the first agency dedicated to **sonic branding in Ireland**, **LAUDHAUS is set to make waves** in the industry, proving that **hearing is believing** when it comes to meaningful brand connections.
For more insights on the importance of sonic branding, check out resources from [Byron Sharp](https://www.byronsharp.com) and [Kantar](https://www.kantar.com).
