Keith Lee’s Impact: A Soul Food Revival at JJ Mama’s
JJ Mama’s Soul Food Restaurant in Lexington, North Carolina, is experiencing a phenomenal surge in popularity after a recent visit from renowned social media food critic Keith Lee. His rave review has sent waves of food lovers flocking to this charming, Black-owned establishment.
A Transformative Experience
Owner Tyleata Jones expressed her excitement, stating, "It feels like a new grand opening all over again." With Keith Lee’s millions of followers eagerly soaking in his culinary adventures, his spotlight on JJ Mama’s has breathed new life into the restaurant.
Customers Traveling Miles for a Taste
The effect of Lee’s endorsement is palpable. Customers are driving hours just to savor the delicious offerings at JJ Mama’s. Katherine Delgado, who traveled from Augusta, Georgia, shared, "My sister sent me this video about this restaurant, and I said, ‘Let’s go tomorrow!’ We got in the car around 8 o’clock this morning."
Delgado is particularly eager to try the fried chicken, a dish that’s gaining notoriety thanks to Lee’s enthusiastic recommendation.
The Challenge of Gaining Recognition
Jones reflected on the honor of having Lee visit her restaurant: "It’s incredible to get on the Keith Lee tour. There are millions who want him to come, and for him to choose Lexington is just amazing." With his influence, she feels her restaurant—and her community—are finally getting the recognition they deserve.
The Dish That Stole the Show
During his visit, Keith savored JJ’s signature wing boil, a hearty dish featuring a medley of wings, celery, potatoes, eggs, corn, turkey necks, and beef sausages. "The way he bit into my chicken the second time was really special," Jones recounted. An 8 out of 10 rating from Lee is notably impressive, reinforcing the quality and flavor of the meal.
In a delightful twist, this dish has been dubbed "The Keith Lee Special", with patrons eagerly asking, "We want what he got!"
Business Booms Overnight
The impact of Lee’s praise has been remarkable. "Our business tripled—all in one day!" Jones exclaimed. After Lee’s midnight post, the restaurant’s doors opened at 11:30 AM, and they witnessed an influx of eager diners.
During his visit, Lee demonstrated his support not just through a review—he also graciously left a $2,000 tip and donated $1,000 to Jones’s nonprofit, Soulful Giving, which aims to support underserved community members by providing free meals and essential needs.
A Community-Centric Vision
This acknowledgment from a social media giant isn’t just about business growth; it symbolizes hope for the Lexington community. Jones’s nonprofit work is a testament to her commitment to uplifting those around her, making this culinary success story particularly heartwarming.
Join the Culinary Adventure
If you haven’t already, make your way to JJ Mama’s Soul Food Restaurant to experience the dishes that have captivated thousands. With the community buzzing and Keith Lee’s endorsement shining brightly, it’s clear that every meal is an invitation to savor Southern comfort food made with love.
For more delightful culinary stories and updates, check out the latest from WXII and consider following Keith Lee’s exciting food journey on Instagram and TikTok.
Don’t miss out on the taste sensation; visit JJ Mama’s today! Your taste buds will thank you.
