Introducing Killer Brownie®: A Bold New Branding Revolution
Killer Brownie®, the gourmet brownie brand that has delighted dessert lovers for over three decades, is stepping into the spotlight with a fabulous new look and an enticing slogan: **“Live a Little.”** This transformation isn’t just skin-deep; it heralds a fresh marketing approach designed to **disrupt the bakery world**, where indulgent treats often lack a memorable identity.
A Visionary Revolution in the Bakery Aisle
“The bakery section hasn’t seen much innovation for years, and that might have been okay back then. But today’s consumers are craving something different,” stated Chimene Mayne-Ross, the visionary Founder and CEO of Killer Brownie. “Our new branding is all about bringing bold flavors and unapologetic indulgence to the forefront. We’re changing the bakery section into a destination, **giving people reasons to seek us out**.”
The Heart of the Rebrand: Four Powerful Characteristics
Killer Brownie’s rebranding effort is driven by four **core characteristics**: unapologetic, rebellious, confident, and mischievous. This lively spirit radiates through its eye-catching packaging, prominently featuring a signature bright blue color and bold typography designed to **break conventions and capture attention**.
Embrace the Indulgence
At the core of this transformative rebrand is the powerful mantra, **”Live a Little.”** This phrase encourages fans to indulge in life’s pleasures without guilt. According to Raouf Moussa, Chief Growth Officer at Irresistible Foods Group, “Killer Brownie is more than just a dessert; it’s an experience. By merging bold marketing with a dynamic in-store presence, we’re creating moments that are far too special to ignore.”
A Legacy of Joy in Every Bite
Killer Brownie’s journey began in 1988 at Dorothy Lane Market in Dayton, Ohio. Once a “best-kept secret,” the brand quickly gained fame for its rich layers and high-quality ingredients. From a local legend to a cult favorite, its iconic flavors have garnered a **loyal social following**. Today, with the backing of Irresistible Foods Group, Killer Brownie is positioned for a national breakthrough, expanding to over **15,000 retail locations** and launching direct-to-consumer options on KillerBrownie.com.
Exciting Launches Available Right Now
As part of its riveting rebranding, Killer Brownie introduces a delightful lineup of treats:
- Triple Chocolate with Caramel: A luscious chocolate brownie brimming with chocolate chips, featuring a creamy caramel center and even more chips on top.
- Cookie Dough with Caramel: A heavenly combination of golden chocolate chip Killer Cookie™ dough and rich brownie, all layered with creamy caramel.
- Chocolatier: A soft, moist brownie that blends premium milk chocolate chips with a delicate crackle top.
- Brookie: A masterpiece of a golden chocolate chip Killer Cookie™ resting upon a rich chocolate chip fudge brownie.
- Kitchen Sink: A scrumptiously rich blonde brownie loaded with rainbow sprinkles, M&M’s®, and mini chocolate chips atop a decadent fudge brownie.
- Assortment Box: A delightful mix of sixteen caramel-stuffed Killer Brownie® bites across four gooey flavors—Cookie Dough, Original, Confetti, and Triple Chocolate.
About Killer Brownie®
Killer Brownie® is a beloved line of indulgent layered brownies that started as a local sensation in Dayton, Ohio. Renowned for its multi-layered decadence featuring rich brownie, gooey caramel, and premium inclusions, Killer Brownie has redefined the very essence of what a brownie can be. Each mouth-watering bite is a celebration, bringing joy to dessert lovers nationwide.
Since joining Irresistible Foods Group in 2024, Killer Brownie is poised for remarkable growth, solidifying its position in the bakery aisle while elevating itsstanding brand loyalty.
