Later Welcomes Ryan Bonnici as New Chief Marketing Officer: A Game Changer for the Creator Economy
BOSTON, April 3, 2025 /PRNewswire/ – In a strategic move that has the marketing community buzzing, Later, a pioneer in influencer marketing and social media management software, proudly announces the appointment of Ryan Bonnici as its new Chief Marketing Officer (CMO). This exciting development not only amplifies Later’s leadership team but also emphasizes the company’s commitment to innovating within the thriving creator economy.
Introducing Ryan Bonnici: A Marketing Powerhouse
Ryan Bonnici is no stranger to the marketing landscape. With nearly 20 years of experience leading high-growth global SaaS companies like Salesforce, HubSpot, G2, and most recently Wellhub, he has earned his place among the elite. Recognized twice by Forbes as one of the 50 World’s Most Influential CMOs, Bonnici has a proven track record of launching new categories, repositioning brands, and building billion-dollar demand engines from the ground up. His unique expertise is set to pave the way for Later to elevate its brand even further.
"Ryan’s unique blend of strategic vision and executional excellence impressed us from the start," said Scott Sutton, CEO at Later. "His extensive experience in both B2B and B2C marketing, alongside his success in driving growth across different stages of a company’s evolution, make him the ideal leader to guide our marketing efforts."
Empowering Brands in the Creator Economy
Later has positioned itself as the number one social revenue platform, empowering brands to craft and execute social strategies that resonate. With a focus on connecting with the right creators, producing compelling content, and aligning all marketing efforts back to revenue, the company is at the forefront of the shift from traditional media to dynamic influencer campaigns.
Bonnici’s vision aligns perfectly with this transition, as he will help solidify Later’s standing as a definitive social platform that links top-of-funnel engagement with bottom-of-funnel ROI. As marketers increasingly pivot their budgets toward influencer marketing, Later is poised to lead this charge.
A Vision for Growth and Innovation
In his role, Bonnici will oversee brand strategy, communications, product marketing, demand generation, content creation, and community engagement. He aims to amplify Later’s strengths while unearthing new areas for growth. With a strong foundation already in place—spanning influencer marketing, comprehensive social media management, and an extensive creator network—Bonnici remarked, “The future of marketing is here, and we’re ready to lead it.”
Achievements That Speak Volumes
In just the past year, Later has achieved remarkable milestones, driving $1.5 billion in revenue and generating 136 billion impressions for its customers. These statistics highlight the company’s ability to not only adapt within the rapidly evolving landscape of creator marketing but also to thrive. With Bonnici collaborating with executive leadership and the current team, the potential for Later is limitless.
About Later
Later is the enterprise leader in social media and influencer marketing software, providing brands, agencies, and creators with the tools to maximize the value of social media through streamlined workflows. From creator discovery to affiliate marketing and ROI measurement, Later leverages insights from billions of social interactions alongside integrations with platforms like Meta and TikTok. This rich data allows the company to deliver actionable guidance that drives audience growth, engagement, and revenue. Trusted by industry leaders such as Crumbl, Kylie Cosmetics, ESPN, and YouTube, Later continues to bridge creativity and performance, cementing its role as a vanguard in the creator economy.
To dive deeper into Later’s innovative offerings, visit Later.
Contact Information
For further inquiries, please contact:
Steph Hadas
This leadership change is more than just a new title for Ryan Bonnici; it’s a heralding of exciting advancements in the world of social media marketing. As we watch Later evolve under his guidance, it will be riveting to see how they continue to shape the future of marketing for brands and creators alike.
