Levi’s x Sacai Unveils Spring Campaign by Craig McDean

**Levi’s** and Japanese fashion powerhouse **Sacai** have launched an exhilarating **spring ad campaign**, capturing the essence of James Dean’s rebellious spirit. This striking collection, photographed by the renowned **Craig McDean** and styled adeptly by **Karl Templer**, showcases the much-anticipated women’s and men’s selections for **Spring/Summer 2025**. Get ready to dive into a fusion of classic charm and contemporary flair!

The Star-Studded Campaign Experience

At the heart of this campaign are actress and model **Chase Sui Wonders** and model **Chandler Frye**, photographed against the vibrant backdrop of New York’s **Lower East Side**. Launching this Monday, this captivating ad campaign will grace both **Levi’s** and **Sacai**’s social channels, engaging fashion enthusiasts and casual observers alike.

Collection Highlights

The **Levi’s x Sacai** women’s collection features **three standout pieces**:

• **Levi’s x Sacai Denim Jacket**: This unique jacket boasts a boxy, slightly A-line silhouette and intricate interior details that maintain its structured shape.
• **Denim x Matelasse Twill Jacket**: An ideal layering piece that combines elegance with functionality.
• **Statement Jumpsuit**: With a bib-style top, camisole straps, and striking wide flare legs, this jumpsuit is sure to turn heads.

Men’s Collection: Simplicity Meets Style

The men’s offerings echo the women’s style but with a more streamlined silhouette:

• **Levi’s x Sacai Denim Jacket**: This version features custom sunspot gold shanks drawing inspiration from vintage Levi’s hardware.
• **Denim x Matelasse Twill Reversible Blouson**: Two variations of this jacket are available, showcasing luxurious nylon exteriors in indigo x black or blue x khaki.

Unisex Styles that Break Barriers

Completing the collection are **unisex styles**, including **Levi’s x Sacai denim pants** featuring an ultra-wide, baggy cut with a mid-rise fit and a remarkable seven-pocket construction.

Retail Highlights and Availability

Mark your calendars! The **Levi’s x Sacai** collection will be available through exclusive pop-ups, with key dates including:

• May 26: **Selfridges**
• May 27: **Landmark Hong Kong**
• May 28: Worldwide launch at **levi.com**, the **Levi’s** app, selected Levi’s flagship stores, and select **Sacai** retail locations.

A Partnership of Creative Excellence

This collaboration marks the **second endeavor** between Levi’s and Sacai, but notably, it is the first collection of this scale, blending the iconic denim legacy with **Sacai’s** innovative designs. It promises to be a must-watch for **fashion aficionados** everywhere.