LPGA Bids Farewell to Chief Marketing, Communications, and Brand Officer
In a significant shift for the Ladies Professional Golf Association (LPGA), Matt Chmura has officially stepped down from his role as Chief Marketing, Communications, and Brand Officer, effective May 23, 2025. Chmura’s departure marks a notable transition for the LPGA, especially as the organization prepares to welcome its 10th commissioner. This evolving landscape calls for fresh strategies and new leadership to drive the tour’s future.
A Brief Collaboration
Chmura, who was brought on board in May 2022 under former commissioner Mollie Marcoux Samaan, had a transformative vision for the LPGA. His tenure was characterized by efforts to amplify the tour’s presence and enhance player branding through marketing initiatives. Following Marcoux Samaan’s departure in January 2025, interim commissioner Liz Moore has been steering the organization during this transitional phase.
In a statement provided to Golfweek, the LPGA confirmed, “Matt Chmura has resigned to pursue other opportunities.” This statement also highlighted that Roberta Bowman, a former LPGA Board member and Chief Brand and Communications Officer, will lead these departments during the interim period.
Recent Departures and Leadership Changes
The LPGA’s changes don’t stop with Chmura. Earlier in 2025, the organization also parted ways with Nicole Metzger, who served as Chief Sales and Partnerships Officer. Epson Tour leader Jody Brothers stepped up to fill Metzger’s role, further emphasizing the restructuring at the LPGA.
Chmura’s responsibilities encompassed a wide range of pivotal areas including marketing, communications, public relations, and brand creative. Before joining the LPGA, he honed his skills at Leader Bank as Chief Marketing Officer and dedicated 15 years to the Boston Bruins, where he held the position of Vice President of Marketing and Communications.
Growth and Challenges Ahead
Under Chmura’s guidance, the LPGA’s marketing department experienced substantial growth. His focus was not only on selling tickets but also on elevating player brands—a critical component of the tour’s success. Despite these efforts, challenges remain, particularly regarding media interest and general audience engagement.
As the LPGA moves forward, it will be crucial for the incoming commissioner and their team to build on the foundations laid by Chmura and navigate the evolving landscape of professional sports marketing.
Looking to the Future
With a new commissioner on the horizon and a shift in leadership, the LPGA stands at a crossroads. The organization has the potential to redefine its narrative and amplify its presence in the world of women’s sports. The next steps will undoubtedly shape not just the LPGA’s brand, but also the future of women’s professional golf as a whole.
For more insights on the LPGA’s journey, check out our article on the incoming commissioner. The coming months will be critical in solidifying the LPGA’s direction and brand strength as it aims for a brighter future.
