Melissa Riggs Ascends to CMO at The LYCRA Company: A New Era of Innovation
WILMINGTON, Del. – Big news is making waves in the fashion and textile industries! The LYCRA Company, a trailblazer in sustainable and innovative fiber solutions, has officially appointed Melissa Riggs as its new Chief Marketing Officer (CMO). This strategic move promises to invigorate the company’s marketing strategies and elevate its industry presence.
A Journey of Expertise
Riggs, who previously held the title of Director of Marketing, North America, brings over two decades of experience in brand-building across the consumer packaged goods and apparel sectors. Her impressive resume includes pivotal contributions to the GORE-TEX brand, and before joining The LYCRA Company in 2022, she spent 11 years at Molson Coors Beverage Company. There, she specialized in partnership marketing and distributor go-to-market strategies.
“I am pleased to recognize exceptional talent within our organization,” stated Gary Smith, CEO of The LYCRA Company. “Melissa’s promotion highlights our commitment to enhancing our unique marketing capabilities and underscores the value they bring to our customers.”
The Role of CMO: A Vision for the Future
In her new capacity as CMO, Riggs will spearhead the planning, development, and execution of marketing initiatives aligned with the company’s business objectives and growth strategies.
“I am honored and excited to lead The LYCRA Company’s marketing organization,” Riggs expressed. “Working alongside our skilled team, I look forward to unlocking new ways to invigorate our ingredient brands and make a profound impact across the value chain.”
Academic Credentials
Riggs is well-equipped for this role, holding a Master’s degree from Temple University in Philadelphia and a Bachelor’s degree from the University of Rhode Island in Kingston. She will be operating from The LYCRA Company’s headquarters in Wilmington, Delaware, reporting directly to CEO Gary Smith.
About The LYCRA Company
The LYCRA Company is renowned for its pioneering fiber and technology solutions tailored for the apparel and personal care industries. The company boasts a suite of leading consumer brands, including LYCRA®, COOLMAX®, and TACTEL®. With a focus on sustainability and innovation, The LYCRA Company is committed to adding value to its customers’ products by meeting the modern consumer’s demand for comfort and durability.
For more information about their innovative solutions, visit lycra.com.
Conclusion
Melissa Riggs’ promotion to CMO is more than just a career milestone; it signifies a transformative period for The LYCRA Company in its quest for market leadership. As Riggs steps into her new role, the apparel and personal care industries are poised for exciting advancements that prioritize sustainability and innovation. Keep an eye on this dynamic leader as she navigates The LYCRA Company’s future trajectory.
For the official press release, click here.
Related Resources
- Learn more about The LYCRA Company here.
- Explore the importance of sustainable practices in the textile industry here.
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