The brand has dark stores in the capital of São Paulo that guarantee agility and allow delivery in up to 1 hour
Marfrig launched yesterday, the 15th, the date on which the Customer’s Day is celebrated, the e-commerce Bassi, created to offer the delivery service to the public of the capital of São Paulo, but only of products of the brands Bassi, Bassi Angus, Montana Steakhouse and PlantPlus Foods.
As a differential, the company offers delivery of up to 1 hour, from dark stores installed in different regions of the city to store and ship products according to the location of the consumer, from the closest point.
To activate sales, Marfrig offers a 10% discount on any product and free shipping on the first purchase through e-commerce. In this way, the company starts to offer its products to the final consumer and not just to companies, in addition to being distinguished by the proposal of online sale of meat with fast delivery.
For this year, the brand still expects to have its own stores in marketplaces and a presence in delivery apps, such as iFood and Rappi. In addition, Marfrig’s e-commerce planning includes the sale of industrialized and third-party products, as well as the gradual expansion of the delivery area.