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Content Marketing

Attract your target audience, build relationships
and increase your brand reputation

content marketing strategy for social media

Create authority and increase awareness of your brand or business.

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What is content marketing?

  • Content Marketing is a digital marketing strategy that aims to produce quality and relevant digital content for a specific target audience.
  • It is a strategy that uses creative materials, such as publications (posts) on social networks, videos and blogs, to reach a larger audience.
  • It serves to attract and inform potential customers, that is, to offer information to people, instead of betting only on advertising.
  • It's a way to increase "brand equity" - the additional "mental value" you attach to a product or service.
  • The best content marketing addresses the desires, needs and/or difficulties of customers in relation to the most varied topics of your business – and without asking for anything in return.
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Main goals of content marketing...

  • Create authority and increase your brand/business awareness.
  • Generate more organic (free) traffic to your website.
  • Generate more qualified organic (free) contacts for your brand/business.
  • Increase the number of conversions and sales possibilities of your ecommerce.
  • Attract new customers without having to do direct marketing to your products/services.
  • Lower the cost of customer acquisition.
  • Increase the response rate and interaction of your customers with your brand.
  • Greater affinity with your customers and the possibility of them recommending your products and/or services.
  • Distinguish your brand from others.
  • Improve customer retention and loyalty rates.

Types of Content Marketing

Create a Content Marketing Strategy
  • Blogs
  • Newsletters
  • Social Media
  • Infographics
  • White Papers
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Discover the "Marriott" Case Study

  • For example, Marriott created a great content marketing strategy with Marriott Traveler and attracted over 3 million visitors in 2018.
    Meaned 78% more traffic than the previous year. What's more, visits brought in more revenue than accommodation bookings — up to 200% — compared to last year.

    So creating consistent informational content can help you get more customers, build your brand and make a profitable impact.

    Whether a business is small or large, content marketing offers cost-effective options for promoting your products.
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Make use of our team to help you find the right digital strategy for your business.

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Vídeo Marketing

Create advertising videos where you present a promotion, explanatory videos of a concept, institutional videos where you present a company, testimonial videos where you demonstrate opinions about products, from 'drone' to quality aerial images or for flashy and creative social networks.

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Web Design​
(Professional Website Creation)

We create professional websites aimed at your client with a modern, detailed design, adapted to all requirements.

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Social Media Management

We manage your social networks and program your communication. Grow and improve your digital presence and online reputation through social media.

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We create your content marketing strategy

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