Marketing-As-A-Service Company 2X Secures Strategic Investment from Insight Partners
In a remarkable stride toward revolutionizing the marketing landscape, 2X, a frontrunner in the Subscription-Based Marketing as a Service (MaaS) sector, has successfully garnered a strategic secondary investment from Insight Partners, a prominent global software investment firm. This substantial funding comes less than two years after 2X first captured attention through its initial backing from Recognize, adding further validation to its innovative approach in transforming B2B organizations' marketing and revenue operations to drive sustainable growth.
The Power of Strategic Investment
Driving Change in B2B Marketing
The strategic investment from Insight Partners underscores a growing confidence in 2X’s tech-enabled subscription model. This innovative approach empowers marketing leaders, particularly in today's resource-constrained business environment, to achieve greater impact and flexibility while simultaneously reducing overall growth costs. The collaboration with Recognize’s expertise in next-generation, tech-enabled services synergizes with Insight’s deep software knowledge, setting a strong foundation for 2X's ongoing innovation and expansion.
Insights from the Leadership Team
Domenic Colasante, CEO of 2X, expressed enthusiasm about the investment, stating, “This investment is validation that our marketing-as-a-service model is the solution to the challenges B2B go-to-market leaders face.” With budgets tightening and growth targets becoming increasingly ambitious, 2X’s model stands out by allowing leaders to achieve more with less—enhanced impact, reduced costs, and total flexibility.
David Wasserman, Managing Partner at Recognize, highlighted the transformative potential of 2X, remarking, “At Recognize, we believe the next generation of service companies is emerging, and 2X is a prime example of that evolution.” His sentiments point to a broader industry trend—one that positions 2X at the forefront of an exciting new era in B2B marketing.
Partnership for Innovation
Jeff Horing, Co-Founder and Managing Director at Insight Partners, noted how 2X first caught their attention through its work with Insight's portfolio companies, stating, “We were impressed with their innovative business model and strong product-market fit in solving critical go-to-market challenges for B2B organizations.” This partnership not only enhances 2X’s capabilities but also aims to scale the market to its full potential.
Richard Matus, Principal at Insight Partners, echoed these sentiments, emphasizing that “2X addresses a critical inefficiency in how marketing teams operate, creating a great opportunity to transform the B2B go-to-market landscape.” The emphasis on addressing inefficiencies speaks to a keen understanding of the challenges faced by modern marketing teams.
A Vision for the Future
Jason Zintak, CEO at 6sense (an Insight Partners portfolio company and strategic partner of 2X), summed up the collaborative vision succinctly: “2X, Insight Partners, and 6sense share a vision for revolutionizing go-to-market execution at scale.” This partnership aims to enhance how B2B companies approach their entire revenue generation process, promising significant advancements in operational excellence and innovation.
Conclusion
As the marketing landscape continues to evolve, 2X's strategic investment from Insight Partners not only signals confidence in its innovative model but also sets the stage for transformative growth in the B2B sector. In a world where resource constraints often challenge marketing efforts, 2X stands ready to redefine how organizations scale their operations efficiently and effectively.
For more insights on trends in marketing technology, you can check out sources like Marketing Dive or HubSpot Blog.
