In a bid to strengthen their foothold within the Stellantis group, the **historic Italian brands Maserati and Alfa Romeo** are contemplating a strategic alliance aimed at revitalizing their shared future.
- The CEO of both brands is devising a new plan aimed at ensuring their survival.
- Plans may include shared R&D and tighter operational ties.
- A formal proposal will soon be presented to Stellantis’s new CEO, Antonio Filosa.
The Stakes: Sales and Profitability Challenges
Despite its **legendary heritage**, Maserati stands as one of the **weakest links** in the Stellantis portfolio. To illustrate, its lineup far exceeds that of Dodge, Chrysler, and Alfa Romeo combined, yet its sales figures are less than impressive.
A Lifeline: Joining Forces with Alfa Romeo
As Maserati seeks to regain its footing in the market, it turns its gaze to **Alfa Romeo**, its illustrious Italian sibling, hoping to forge an alliance that will serve as a **much-needed lifeline**.
Additional Reading: Alfa Romeo’s Tonale Faces an Identity Crisis
The Strategic Vision from the Top
Santo Filici, the dual CEO of Maserati and Alfa Romeo, articulated his vision to Australian media regarding the potential alliance. “We will have the new CEO on June 23. An announcement will be made to align our goals, and we will proceed with our strategic plan for both brands,” he remarked, highlighting the **importance of synergy**.
Redefining Operations and Development
Filici elaborated, “We will engage closely in vehicle development, which is a critical component of our plan. Additionally, we will look at our organizational structure, dealer network, and manufacturing plants in Italy to identify areas for collaboration.”
Interconnected Platforms and Designs
While the proposal doesn’t represent a full merger, it’s poised to enhance **platform and component sharing** between the two brands. The goal is to maintain their unique identities while benefiting from increased efficiency under the Stellantis umbrella.
More Insights: Stellantis Adjusts Maserati GranTurismo Production for Strategic Reasons
Resilience in a Competitive Landscape
Maserati’s recent trajectory has been rocky, with global sales slumping to a mere 11,300 units. Despite a revitalized product lineup, the brand had to cancel its plans for the fully electric MC20 Folgore. Furthermore, the much-anticipated return of the Quattroporte sedan has been repeatedly delayed.
Alfa Romeo’s Struggles
Alfa Romeo, while slightly better off with **sales of 62,000 units in 2024**, has still not met expectations. The **Junior model** shows promise, yet the **Tonale’s performance** has fallen short. Adding to the confusion, Alfa has recently abandoned its all-electric future strategy, impacting the timelines for its updated Stelvio and Giulia models—already aging at over a decade old—against a backdrop of rising competition.
