“Cola no Méqui” campaign aims to transform some of the brand’s restaurants into exchange points
In the year of the World Cup, McDonald’s joined forces with Panini and Coca-Cola to start warming up the crowd with the “Cola no Méqui” campaign, which offers the “Combo Figurinhas”, consisting of a McOferta, with a Coca-Cola drink. Cola, a dessert, and a pack of stickers from the official FIFA World Cup 2022 album. Those who order through the McDonald’s app can use the Order and Collect functionality, and will receive the Combo Stickers with two packs.
With the possibility of opening a package right after eating, the initiative also aims to transform some of the brand’s restaurants into exchange points. The action is valid while stocks last. The “Cola no Méqui” campaign includes a 30-second film produced by Tropical Filmes, which can be seen on open and closed TV, as well as on McDonald’s official social networks.