On Monday, June 16th at 14:30 PM, production luminaries will grace the LBB & Friends Beach stage for an electrifying panel titled, **”Fast and Vast: Scaling Content Without Losing the Plot.”** This no-holds-barred discussion will bring together three leaders in the production industry, each ready to tackle the monumental challenge of **content-at-scale** — revealing strategies to maintain **high-quality storytelling** amid soaring production demands.
Content Scaling Meets Creative Excellence
In an era where **media channels continue to expand**, marketers face the urgent need for **personalized strategies** that resonate with audiences. The **pressure to deliver unprecedented volumes of content** without sacrificing the integrity of creative work has never been more intense. This panel promises to illuminate how industry pioneers are innovating and refining content production to meet this need.
Key Insights from Industry Trailblazers
Prenez rendez-vous with three remarkable leaders who are redefining what it means to produce content at scale:
- Steffen Gentis, Global Production Director at MCA
- Alissa Hansen, North American CEO at Omnicom Production
- Andrew Swinand, CEO at ITG
Moderator: Tará McKerr, Americas Reporter at Little Black Book
Scaling Content Without Losing Heart
The insights shared during this session will focus on a critical balance: executing impactful **”hero” campaigns** while also maintaining a steady flow of **”halo” content**. The aim? To eliminate waste and redundancy in the content pipeline, ultimately speeding up execution while keeping the narrative intact.
Spotlight on Steffen Gentis
Steffen Gentis is a renowned creative force whose versatile skill set allows him to effortlessly navigate diverse environments—from bustling London boardrooms to serene African landscapes. With over **40 years of experience**, he has consistently delivered **innovation and excellence** across various global markets.
Currently, he leads MCA’s global production team at Reckitt, where he has crafted a **high-tech production ecosystem** that enhances creative standards and boosts agility. His noteworthy accolades include producing over 40 Cannes Lions and a trailblazing carbon calculator that champions environmental sustainability.
Introducing Alissa Hansen
Alissa Hansen, as CEO for North America at Omnicom Production, leads a revolutionary practice centered on **modern production and content transformation**. With two decades of industry expertise, she has consistently advanced content services to meet the evolving needs of global brands, successfully launching the innovative **ArtBot** for intelligent content automation.
Meet Andrew Swinand
Andrew Swinand stands at the helm of ITG, the premier independent AI-enabled agile content company. Under his leadership, ITG’s Content Marketing Platform, **Storyteq**, has emerged as a **Gartner leader** in providing innovative solutions for content management.
Join the Conversation
The panel will be moderated by Tará McKerr, who brings a unique blend of journalistic insight and storytelling prowess. Tará’s focus on strategy and the human aspect of storytelling is sure to cultivate deeper discussions on maintaining creativity while scaling performance.
Curious to explore how brands can evolve while preserving their creative core? This not-to-be-missed session promises to deliver uncovering insights. **Don’t forget to register and mark your calendars!** You can find more about the entire content program here.
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