Meghan Markle’s Bold Rebrand: Transitioning From American Riviera Orchard to As Ever
In a world where entrepreneurs constantly adapt and pivot, Meghan Markle is making waves with a significant rebranding of her lifestyle company, now known as As Ever. The change comes as a refreshing shift from her original name, American Riviera Orchard, which Markle candidly described as a "word salad."
Understanding the Rebranding Journey
During a recent episode of her podcast, Confessions of a Female Founder with Meghan, Markle shared the intriguing journey behind her business evolution. "I had secured ‘As Ever’ as a name in 2022," she explained, referencing her initial branding considerations while developing a partnership with Netflix for her TV show and lifestyle brand. The partnership, which encompasses her series With Love, Meghan, undoubtedly played a critical role in transforming her vision.
The Struggle with Identity
Markle acknowledged the challenges of her original name, noting, “It became this word salad. I don’t love that so much.” This self-reflection led to a breakthrough moment where Markle decided to return to a name she had legally protected for a reason—As Ever. It signifies not only her personal brand but also her commitment to authenticity and clarity in her business vision.
The Power of Perseverance and Growth
After deciding to pivot, Markle embraced a quieter phase of development for her rebranded company. "We were able to focus in the quiet," she explained, "put our heads down, and build on something that no one was sniffing around to even see about. It was just really, really helpful to have that quiet period."
Expanding Beyond Culinary Delights
While As Ever initially began as a culinary-focused brand, Markle has grander aspirations in store. She aims to expand into the realms of home decor and hospitality, ensuring that her products reflect her personal style and values. Markle passionately stated, "I hope that people see that reflected in whatever it is that I’m creating and putting out there. It’s just an extension of me."
Embracing the Learning Curve
Markle’s rebranding experience reminds us that growth often comes with its fair share of trials. “There are tons of twists and turns—even with the name,” she disclosed in a previous interview with PEOPLE. “I was figuring it out in real time.” Her candid acknowledgment of the learning curve resonates with many entrepreneurs who find themselves navigating uncharted territories in their ventures.
The Support System Behind the Scenes
Amid her entrepreneurial journey, Markle enjoys unwavering support from her husband, Prince Harry. In a heartfelt statement to PEOPLE, he expressed, "I am so happy for my wife and fully support absolutely everything she’s done and continues to do. I’m incredibly proud." This foundation of support certainly fuels Markle’s creative spirit as she embarks on this new chapter.
What Lies Ahead for As Ever
With plans to unveil seasonal product lines that extend beyond culinary items, As Ever promises to be more than just a brand—it’s a manifestation of Markle’s unique vision and lifestyle. So, whether you’re a long-time fan or new to her entrepreneurial endeavors, be on the lookout for what As Ever has to offer!
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In a landscape characterized by constant change, Meghan Markle’s journey underscores a vital truth: embracing one’s authentic self can lead to extraordinary heights. As she sets her sights on the future of As Ever, one thing is for sure—this is just the beginning of a vibrant adventure!
