Meghan Markle’s As Ever: A Sweet Launch That’s Already Leaving Its Mark
Meghan Markle has officially unveiled her new lifestyle brand, As Ever, and the response has been nothing short of electric! Launched on a sun-kissed Wednesday, the collection features an enticing array of gourmet products that have already captivated consumers—leading to immediate sellouts.
The Collection Unveiled
As Ever offers an array of delightful products that breathe a fresh and vibrant spirit into the lifestyle sector. The collection includes:
- Crepe and cookie mixes
- Specialty flower sprinkles
- Raspberry jam
- Honey
- An assortment of soothing teas
But don’t wait too long to grab these treats! As of now, several standout items have already flown off the digital shelves, including:
- $15 Flower Sprinkles: Perfect for enhancing baked goods and desserts.
- $14 Raspberry Spread in Keepsake Packaging: A delightful addition to any breakfast spread.
- $28 Limited-Edition Wildflower Honey with Honeycomb: A true artisanal treat.
- $12 Herbal Lemon Ginger Tea
- $12 Herbal Hibiscus Tea
- $12 Herbal Peppermint Tea
Unfortunately, fans hoping to snag these goodies will have to act fast—these options are currently out of stock. However, you can keep an eye on the $9 Raspberry Spread, which is labeled as “coming soon” on the official website.
A Personal Touch from Meghan
In a heartfelt Instagram post, Meghan excitedly announced the launch, showcasing her products beautifully laid out on a sun-soaked tablescape. “We’re live! Come shop the As Ever collection I’ve poured so much love into. So excited to share this with you,” she wrote. Limited quantities are available for each seasonal drop, so urgency is key!
Check out her Instagram Story, where she gives a personal tour of her live website, emphasizing her commitment to quality and passion behind the brand.
A New Chapter: The Rebranding Journey
This launch comes on the heels of a significant transition for Meghan. Previously branded as American Riviera Orchard, she decided to rename her business to reflect a broader offering. In her own words, she shared her thoughts about the rebranding in a video filmed in her garden:
“Last year, I thought, ‘American Riviera, that sounds like such a great name.’ It’s my neighborhood, but it limited me to things that were just manufactured and grown in this area,” she explained. “This is the moment… it’s called As Ever, meaning as it’s always been. I’ve always loved cooking, crafting, and gardening—this is what I do.”
The journey to securing the name was not without its hurdles; Meghan faced trademark challenges and ultimately set her sights on a name that resonates deeply with her culinary passion and lifestyle narrative.
More to Come: Meghan’s Media Ventures
Just a month before the launch, Meghan’s new Netflix show, With Love, Meghan, premiered, showcasing her culinary skills alongside high-profile guests such as Mindy Kaling and celebrity chefs like Alice Waters and Roy Choi. The show has already garnered attention and has been renewed for a second season.
The series is part of the larger partnership between Meghan, Prince Harry, and Netflix, a deal believed to be worth $100 million, encompassing various projects including the recent docuseries Harry & Meghan.
Conclusion
With As Ever, Meghan Markle is not just launching a brand; she is sharing a piece of her world—one that celebrates the joy of cooking, creativity, and connection. Her ability to captivate consumers is evident in the sellout of her products, making it clear that her entrepreneurial journey is just beginning.
Keep an eye on As Ever for future product drops, and be sure to engage with Meghan’s inspiring ventures as she embarks on this exciting new chapter!
